Posts by business · Food and drink
A week of posts for a wine shop
Seven posts for an independent wine shop, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You've tasted everything on the shelves, you know which bottle goes with which Sunday roast, and most people still buy wine at the supermarket because it's on the way home. Your advice is the thing they can't get there. A week like this puts that advice in front of them.
The week
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Monday · Instagram · Photo
Shoot: One bottle on the counter with a handwritten shelf note beside it.
Monday bottle: a Portuguese red at £11.50 that drinks like it costs twice that. Good with anything from the oven.
Why it works: One specific pick with a price is more useful than a whole shelf, and people screenshot it for later.
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Tuesday · TikTok · Video
Shoot: Fifteen seconds of you pulling three bottles off the shelf and saying who each is for.
Three bottles under 15 for three kinds of Friday night. Ask and I'll find yours.
Why it works: Quick recommendations are what people come to an independent for, and they reach people who've never been in.
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Wednesday · Instagram · Carousel
Shoot: Four photos: the case of new arrivals opened, two labels close up, one glass poured.
New in from a small grower in the Loire: a dry chenin and a light red you can chill. Twelve bottles of each.
Why it works: Small quantities make new arrivals feel worth coming for, and a carousel gets saved.
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Thursday · Instagram · Reel
Shoot: Ten seconds of the Thursday tasting table being set up, glasses and bottles.
Free tasting tonight, 5 till 7. Four wines, all under 20, no booking.
Why it works: A free, no-booking event removes every excuse, and the setup clip shows exactly what to expect.
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Friday · Instagram · Photo
Shoot: A wrapped bottle and a gift card on the counter.
Need a bottle for someone tonight? Tell me what they like and how much you want to spend. Wrapped while you wait.
Why it works: Gifting is one of the main reasons people come in, and offering to choose takes the pressure off.
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Saturday · TikTok · Video
Shoot: Ten seconds of a customer's question (ask first) and your answer, filmed at the counter.
Asked what to bring to a curry night. Off-dry riesling, every time.
Why it works: Real questions and answers are useful to strangers, and they show you're easy to talk to.
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Sunday · Instagram · Photo
Shoot: A glass and the bottle you're opening at home, with a plate in soft light.
What I'm drinking with tonight's roast. It's on the shelf by the door if you want to try it next week.
Why it works: Showing what you drink yourself builds trust faster than any review.
What to shoot this week
- New arrivals the day the case opens.
- Your handwritten shelf notes. They're the shop's voice.
- Quick clips of you recommending bottles. Ten seconds is enough.
- Tastings and events, before and while they happen.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should a wine shop post?
Three to five times a week, with something on Thursday or Friday when people plan their weekend bottles. A single bottle with a price and a reason is a complete post. Consistency matters more than variety.
Which platform is best for a wine shop?
Instagram for locals who want a recommendation, TikTok for quick bottle picks that reach people further away. LinkedIn helps if you supply restaurants or do corporate gifts.
Can a wine shop post about alcohol on social media?
Yes, with care. Don't suggest drinking makes people more popular or successful, restrict your accounts to adults where the platform allows it, and keep the focus on the wine and the food. Loudwell uses the photos and clips you already have.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.