Posts by business · Food and drink
A week of posts for a brewery
Seven posts for a small independent brewery with a taproom, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You brew on a small kit, the taproom opens three days a week, and most of your beer goes out in kegs to pubs you never see. The people who'd love it most don't know you're on the industrial estate. A week like this brings them to the taproom and to the next release.
The week
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Monday · Instagram · Photo
Shoot: The brewhouse on brew day, steam coming off the kettle, shot from the door.
Brew day. Five hundred litres of the new pale going in this morning. Ready in about three weeks.
Why it works: Brew day sets up the release weeks ahead, and steam in morning light is the best-looking photo in the building.
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Tuesday · TikTok · Video
Shoot: Fifteen seconds of the hop addition: the bag opening, hops tipping in, the boil rising.
This is the bit that makes the whole room smell like grapefruit. Wish you could smell it.
Why it works: Hop additions are the most watched brewing moment, and the line about smell makes people want to be there.
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Wednesday · Instagram · Carousel
Shoot: Four photos of the new release: the can, the pour, the glass held to the light, the label artwork.
New this week: a 4.2% table pale with oat in it. Soft, easy, and in the taproom from Friday.
Why it works: A release carousel gets saved and shared, and the date tells people when to come.
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Thursday · LinkedIn · Post
Shoot: A photo of kegs lined up for delivery with the van door open.
Twelve kegs heading out to pubs and bars this week. If you run a venue and want a local beer on, we deliver within 20 miles.
Why it works: Trade buyers are on LinkedIn, and one plain post about delivery reach can land a new account.
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Friday · Instagram · Reel
Shoot: Ten seconds of the first pour of the new beer in the taproom, the tap handle pulled.
Taproom open tonight from 5. The new pale's on, and so is the pizza van.
Why it works: A first pour is the moment people want to be there for, and naming the food answers the next question.
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Saturday · TikTok · Video
Shoot: The taproom busy on Saturday, a quick pan from the bar to the tables.
Saturday in the taproom. Dogs welcome, kids till 7, open till 10.
Why it works: Showing a full, relaxed room tells people it's not just for beer experts, and the house rules save them asking.
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Sunday · Instagram · Photo
Shoot: The fermenters at rest on Sunday, one with a chalk note on it.
Next up in tank 3: a dark mild for the cold weeks. Taproom's back Thursday.
Why it works: Teasing the next beer keeps people following between releases.
What to shoot this week
- Brew days, especially steam and hop additions.
- Every new beer in a glass held up to the light.
- The taproom when it's busy, and the people behind the bar with their permission.
- Kegs and cases going out the door. It shows the business is moving.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should a brewery post?
Three to five times a week, with a post every taproom day saying what's on. Releases deserve two or three posts: the brew, the can and the first pour. Quiet weeks are fine; quiet months lose people.
Which platform is best for a brewery?
Instagram for drinkers and the taproom, TikTok for brewing videos that reach new people. LinkedIn is worth a post a week if you sell to pubs and shops, because that's where trade buyers look.
What should a brewery post between releases?
The brewing itself, the people, the taproom and what's coming next. A tank with a chalk note on it is enough to keep people curious. Loudwell uses the photos and clips you already have.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.