Posts by business · Food and drink
A week of posts for a restaurant
Seven posts for an independent restaurant, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
Service is fifty covers on a good night, the menu changes with what the supplier brings, and nobody on the team has time to be a social media manager. People choose where to eat by scrolling. A week like this puts your food in front of them before they book somewhere else.
The week
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Monday · Instagram · Carousel
Shoot: The week's new dish four ways: the raw ingredients, the pan, the plate, a fork in it.
New on this week: hake with brown butter, capers and the first purple sprouting of the year. Only on until the sprouting runs out.
Why it works: A short run makes a dish feel worth booking for, and showing the ingredients first makes people taste it.
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Tuesday · TikTok · Video
Shoot: Twenty seconds on the pass during prep: knife work, a sauce reducing, the chef tasting it.
Four hours before service. The jus has been on since ten this morning.
Why it works: Kitchen footage gets watched to the end because people never get to see it, and it reaches people outside your postcode.
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Wednesday · Instagram · Photo
Shoot: One plate on a bare table by the window, shot from where the guest sits.
Wednesday's quiet, which means you get the window table. Two can still walk in tonight.
Why it works: Midweek is when tables sit empty, and a direct, small offer of a seat fills them.
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Thursday · Instagram · Reel
Shoot: Fifteen seconds of the dining room filling up at 7:30, from the bar end.
Thursday at half seven. This is what we do it for.
Why it works: A full room is social proof that does the convincing for you.
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Friday · TikTok · Video
Shoot: One of the team (ask first) saying in ten seconds what they'd order tonight and why.
Asked Priya what to have tonight. She didn't hesitate.
Why it works: A real person's pick is more trusted than a menu, and staff faces make people feel they already know the place.
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Saturday · Instagram · Photo
Shoot: The Saturday lunch special on the chalkboard, with the first plate of it beside it.
Saturday lunch: two courses for £22. Kitchen's open from twelve till three.
Why it works: A clear price and time answer the two questions that stop people booking.
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Sunday · Instagram · Photo
Shoot: The kitchen after the last service of the week, everything wiped down and shining.
Kitchen's clean, team's fed, that's the week. Thank you to everyone who came. Bookings for next week are open.
Why it works: A clean kitchen quietly builds trust, and ending on bookings turns goodwill into covers.
What to shoot this week
- Every new dish the first time it goes out, before it's perfected: people like seeing it change.
- Prep in the afternoon, when the light is good and there's time to film.
- The team doing what they do best, with their permission.
- The room at its busiest. Thirty seconds from the corner is enough.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should a restaurant post?
Four or five times a week is plenty, and once a day if the menu changes often. Post on the afternoon before your quiet nights, when people are deciding where to eat. Going silent for weeks costs more than a few rough posts.
Which platform is best for a restaurant?
Instagram, because that's where people look before booking, and TikTok for kitchen videos that reach people who've never heard of you. LinkedIn and X rarely bring covers for a neighbourhood restaurant.
Should a restaurant post its prices on social media?
Yes, for set menus and specials. A price removes the guesswork that stops people booking, and it filters for guests who'll be happy with the bill. Loudwell uses the photos and clips you already have.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.