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A week of posts for a wedding planner
Seven posts for a wedding planner, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You spend months holding everything together, then the day itself goes by in a blur and the photos arrive weeks later. Couples are booking their planner now for a wedding two years away. A week like this shows them what you're like to work with.
The week
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Monday · Instagram · Photo
Shoot: Your planning desk on a Monday: the timeline, the samples, the coffee.
Monday desk. Three weddings in progress, one seating plan that's on its fourth version.
Why it works: A real desk shows the work behind the day, and a small honest detail is more trusting than a styled flat lay.
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Tuesday · TikTok · Video
Shoot: A twenty-second walk around a venue during a site visit, empty, before setup.
Site visit for a June wedding. This room seats 90; we're fitting 104, and yes, I've measured.
Why it works: Venue walk-throughs get saved by couples who are deciding, and the measuring shows the detail they're paying for.
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Wednesday · Instagram · Carousel
Shoot: Five photos from one wedding's setup, from empty room to finished tables, with the couple's permission (ask first).
Seven hours, from bare room to this. Swipe to see Laura and Dev's tables come together.
Why it works: A setup sequence shows the work no guest sees, and it's the kind of post couples save to show each other.
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Thursday · Instagram · Photo
Shoot: The emergency kit you bring to every wedding, laid out on a table.
What's in my bag on every wedding day. Safety pins, plasters, a steamer, and a spare bow tie, used twice this year.
Why it works: Practical posts get shared between engaged friends, and they show you think of things couples haven't.
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Friday · TikTok · Video
Shoot: Fifteen seconds of a Friday rehearsal or setup, hands placing name cards, sped up.
Name cards for 112 guests. Every one double-checked against the seating plan.
Why it works: Close-up work is satisfying to watch, and a real number makes the care concrete.
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Saturday · Instagram · Reel
Shoot: A ten-second clip from a wedding day, the moment after the ceremony, from the side, with the couple's permission (ask first).
The bit I watch from the back every time. Everything ran to time, which nobody noticed, which is the point.
Why it works: Emotional moments get shared by the couple and their guests, and the line explains what a planner is really for.
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Sunday · LinkedIn · Post
Shoot: A photo of your notebook or timeline for an upcoming event, with no client names showing.
We plan a few corporate events a year alongside weddings. Same timeline, same fallback plans, fewer speeches. Booking now for next summer.
Why it works: LinkedIn reaches the people who organise company events, and showing the same process builds trust with a new kind of client.
What to shoot this week
- Setups from empty to finished: the part only you see.
- Your desk, samples and timelines during the planning months.
- Venues during site visits, before anything's been dressed.
- Moments from the day itself, with the couple's permission.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should a wedding planner post?
Three or four times a week is plenty. Weddings are seasonal, so save setups and moments from the summer to post through the winter, when couples are booking. Going quiet from October to March is the most common mistake.
Which platform is best for a wedding planner?
Instagram is where most couples look for a planner, and TikTok venue and setup videos reach couples who've just got engaged. LinkedIn is worth it if you also plan corporate events.
When do couples book a wedding planner?
Most book 12 to 18 months before the wedding, often in the winter after an engagement over Christmas. That's when your feed needs to be full, even though your weddings are quiet. Loudwell uses the photos and clips you already have.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.