Posts by business · Food and drink
A week of posts for a cake maker
Seven posts for a home or small-studio cake maker, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You bake to order from your own kitchen or a small unit, and every cake leaves the moment it's finished. Most of your work is only ever seen by the people at one party. A week like this turns those cakes into the next twenty orders.
The week
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Monday · Instagram · Photo
Shoot: The finished cake on a plain board in window light, before it goes in the box.
Off to a 40th this morning. Lemon and elderflower, three tiers, fresh flowers on top.
Why it works: Every finished cake is your portfolio, and a plain background lets the work speak.
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Tuesday · TikTok · Video
Shoot: Twenty seconds of the buttercream going on and the scraper smoothing the sides, sped up.
The smoothing bit takes the longest. This one took forty minutes, not twenty seconds.
Why it works: Decorating clips are endlessly watchable, and saying the real time explains what people are paying for.
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Wednesday · Instagram · Carousel
Shoot: Five slides: the sketch, the sponges, the crumb coat, the finished cake, the cake at the party (ask first).
From the sketch on Monday to the party on Saturday. Ava wanted a forest, so we made one.
Why it works: A start-to-finish carousel shows how you work with a client, which is what someone booking a cake wants to know.
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Thursday · Instagram · Photo
Shoot: A slice cut clean on a plate, showing the layers.
What's inside matters as much as the outside. Four layers of chocolate sponge, salted caramel between each.
Why it works: People worry a pretty cake will taste of nothing, and a cross-section answers that.
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Friday · TikTok · Video
Shoot: Ten seconds of the cake going into the box and the lid closing, with the order book in shot.
Two December dates left for celebration cakes. Message me with the date and the number of guests.
Why it works: A real limit on dates gives people a reason to ask now, and saying what to send makes asking easy.
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Saturday · Instagram · Reel
Shoot: A clip the customer sent of the candles being blown out (ask first).
This is the bit I never get to see. Thank you for sending it, Leila.
Why it works: Customer clips are trusted more than anything you film, and the thank-you invites others to send theirs.
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Sunday · Instagram · Photo
Shoot: Your clean kitchen with next week's order list on the fridge, names blurred.
Five cakes this week, five next week. Taking orders for January now.
Why it works: Showing a full diary is quiet proof of demand, and it reminds people to book ahead.
What to shoot this week
- Every cake before it leaves, in the same spot by the window, so your grid looks consistent.
- One step of decorating per cake. A minute of footage gives you a week of clips.
- A slice of every new flavour, cut clean.
- Photos and videos customers send you, with their permission.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should a cake maker post?
Three or four times a week is enough. Each finished cake gives you at least two posts: the cake itself and how it was made. Post steadily even when the diary is full, so the next season is too.
Which platform is best for a cake maker?
Instagram, because that's where people look for cake makers and save ideas, and TikTok for decorating videos that reach people further away. LinkedIn only makes sense if you do corporate orders.
How do I take good photos of cakes at home?
Use one window, turn the kitchen lights off, and put the cake on a plain board against a plain wall. Shoot at the cake's height, not from above, so the tiers show. Loudwell uses the photos and clips you already have.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.