Posts by business · Shops and makers
A week of posts for a florist
Seven posts for an independent florist, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You're at the flower market before it's light, the bench is covered in stems by nine, and the best things you make leave the shop within the hour. Weddings and funerals come through word of mouth; everyday buyers don't know you're there. A week like this shows them what came in today.
The week
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Monday · Instagram · Photo
Shoot: The buckets just after the market run, fresh stems still wrapped, on the shop floor.
Market run this morning. Ranunculus, eucalyptus, and the first amaryllis of the season. Shop's open from 9.
Why it works: What's in today is what people want to see, and fresh deliveries make passers-by come in.
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Tuesday · TikTok · Video
Shoot: Twenty seconds of a hand-tied bouquet coming together, filmed from above the bench.
Every bouquet is made to order. This one's for a 60th, all peach and cream.
Why it works: Arranging clips are hypnotic and get watched through, and 'made to order' explains why you're not a supermarket.
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Wednesday · Instagram · Carousel
Shoot: Three photos of bouquets at three price points, then one of them side by side.
What £25, £40 and £60 gets you this week. All wrapped, all with a card. Order by 2 for same-day delivery.
Why it works: Showing prices clearly removes the worry of asking, and this post gets saved for birthdays.
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Thursday · Instagram · Photo
Shoot: A bouquet in the hands of the person collecting it (ask first), faces out of shot.
Collected by James for his mum's birthday. He chose everything himself.
Why it works: Real customers make buying flowers feel normal rather than only for special occasions.
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Friday · TikTok · Video
Shoot: Ten seconds of the Friday flower bar: jars of single stems and a customer picking (ask first).
Friday flower bar: pick your own stems, we'll wrap them. From £1.50 a stem.
Why it works: A low price and a bit of choice turn a browse into a purchase.
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Saturday · Instagram · Reel
Shoot: A wedding or event arrangement being set up on site, quick cuts.
Set up for a wedding at a barn this morning. Now booking spring and summer 2027.
Why it works: Event work is where the bigger money is, and a short setup clip is the portfolio couples look for.
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Sunday · Instagram · Photo
Shoot: The bench swept clean with a jar of leftover stems you're taking home.
The ones that didn't sell come home with me. Back Tuesday morning with whatever the market has.
Why it works: Ending the week honestly builds trust, and it sets up next Tuesday's post.
What to shoot this week
- The market haul before it's unwrapped.
- Every bouquet on the bench from above. One minute gives you a week of clips.
- Customers collecting, with their permission, faces optional.
- Weddings and events from setup to finished, on the day.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should a florist post?
Daily if you can, because stock changes daily and people buy on impulse. Post in the morning, when someone is deciding on a gift for tonight. Three a week is the minimum to stay visible.
Which platform is best for a florist?
Instagram for local buyers and couples planning weddings, TikTok for arranging videos that reach new people. LinkedIn only helps if you do regular corporate or hotel contracts.
Should a florist show prices on social media?
Yes. Showing what a bouquet costs at a few price points is one of the most saved posts a florist can make, and it stops people assuming you're out of their budget. Loudwell uses the photos and clips you already have.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.