Posts by business · Shops and makers
A week of posts for a vintage clothing shop
Seven posts for a vintage clothing shop, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
Everything on your rails is one of a kind, which is the magic and the problem: if people don't see it this week, someone else buys it. A week like this shows the new pieces fast and gives people a reason to visit before they're gone.
The week
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Monday · Instagram · Carousel
Shoot: Five of this week's new pieces on hangers against the same plain wall.
New on the rails. A 70s suede jacket, two wool coats and a silk shirt that won't last till Wednesday. All one-offs, sizes in each photo.
Why it works: One-off pieces sell on urgency, and putting the sizes in the photos answers the first question before it's asked.
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Tuesday · TikTok · Video
Shoot: Twenty seconds of you trying on the best piece of the week in the changing room mirror.
Tried it on so you don't have to imagine. 1980s, size 12, £45. It's on the front rail.
Why it works: Seeing clothes on a body sells them, and the price and size let people decide on the spot.
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Wednesday · Instagram · Photo
Shoot: Close up of a label, a stitch or a button that shows the age and quality.
Made in England, 1960s, still with the original lining. They don't make them like this because it would cost £300.
Why it works: Detail shots show why vintage is worth it, and they appeal to the people who care most.
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Thursday · Instagram · Photo
Shoot: A customer in something they bought from you, outside the shop (ask first), first name only.
Kate came in for a scarf and left with this coat. Looks like it was made for her.
Why it works: Real people wearing your pieces show how to style vintage, and customers love sharing these.
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Friday · TikTok · Video
Shoot: Sorting a new bag of stock on the counter, quick cuts of each piece.
Unpacking this week's buy. Some of this will be on the rail tomorrow.
Why it works: Unboxing is watchable, and seeing stock before it hits the rail makes followers feel like insiders.
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Saturday · Instagram · Reel
Shoot: The shop on a Saturday: browsing, the till, someone holding up a find.
Saturday rummage. New rail goes out at 10.
Why it works: A specific time gives the keenest customers a reason to be there first.
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Sunday · Instagram · Photo
Shoot: A rail of pieces reduced at the end of the month, with a hand-written price card.
End-of-month rail: everything £10. Make room for the winter stock.
Why it works: Clear prices and a reason to buy now move older stock without making the shop feel cheap.
What to shoot this week
- New stock on the same plain background, with the size in shot.
- Try-ons in the mirror: clothes sell when they're worn.
- Labels, linings and details that show age and quality.
- Customers in their finds, with their permission.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should a vintage shop post?
Every time new stock goes out, ideally most days. Because every piece is one-off, frequent posts are what bring people in before it's gone.
Should I put prices on vintage posts?
Yes. People are much more likely to come in or message if they know the price and size. 'Message for price' puts many people off.
Do I need a model?
No. You, a staff member or a happy customer in a mirror selfie is more convincing than a styled shoot.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.