Posts by business · Shops and makers
A week of posts for an Etsy seller
Seven posts for an Etsy seller, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You make, photograph, pack and post everything from the spare room, and the listing photos took longer than the making. Etsy brings buyers, but they find the product, not you. A week like this gives them someone to come back to.
The week
-
Monday · TikTok · Video
Shoot: Twenty seconds of one order being made from start to finish, sped up, hands only.
One order, start to finish. This one took about forty minutes, mostly waiting for glue to dry.
Why it works: Making videos are the most watched thing a small maker can post, and an honest time makes the price make sense.
-
Tuesday · Instagram · Photo
Shoot: Today's parcels stacked by the door, labels facing away.
Seven parcels going out today. One's going to Canada, which still feels unreal.
Why it works: Parcels show people are buying, and a small personal detail makes it feel like a person, not a shop.
-
Wednesday · Instagram · Carousel
Shoot: Four photos of one product from the first sketch to the finished piece.
This started as a doodle in March. It took five tries to get the colour right. Swipe to see the ones that didn't make it.
Why it works: Showing the failed attempts gets saves and comments, and it shows the work behind a handmade price.
-
Thursday · TikTok · Video
Shoot: Packing one order: tissue, the thank-you card, the sticker, the box closing.
Packing Sam's order. Every card is handwritten, which is why my hand hurts on Thursdays.
Why it works: Packing videos are oddly satisfying to watch, and the handwritten card is a reason to order from you rather than a big shop.
-
Friday · Instagram · Photo
Shoot: A screenshot of a kind review, cropped so the buyer's full name doesn't show, on top of a photo of the product.
Reviews like this are why I still do this after work. Thank you, Priya.
Why it works: A real review is proof from someone other than you, and thanking them publicly makes the next buyer more likely to leave one.
-
Saturday · YouTube Shorts · Short
Shoot: Your workspace on a Saturday morning, a slow pan across the desk, ten seconds.
Saturday is making day. The shop reopens to custom orders on Monday, three slots this week.
Why it works: A limited number of slots gives people a reason to act, and Shorts can bring in searchers who never browse Etsy.
-
Sunday · Instagram · Photo
Shoot: The finished pieces of the week laid out on the table in window light.
Everything I made this week. The two on the left are listed tonight at 8.
Why it works: A set time turns a post into a small event, and Sunday evening is when people browse.
What to shoot this week
- Your hands making things: no face needed, and it's the most watched thing you can post.
- Parcels and packing, every time orders go out.
- First tries and mistakes next to the finished piece.
- Your workspace at different times of day, as it really is.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should an Etsy seller post?
Three to five times a week works for most sellers who make everything themselves. Short making videos are worth more than daily product photos. Post when you're making, not just when something's listed.
Which platform is best for an Etsy seller?
TikTok reaches the most new people for handmade things, and Instagram is where buyers check you're real before ordering. YouTube Shorts is worth trying with the same clips. LinkedIn and X rarely sell handmade work.
Should I post my Etsy listing photos on social media?
Sometimes, but they work better alongside photos of the making and packing. People follow a maker, not a catalogue. Loudwell uses the photos and clips you already have.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.