Posts by business · Shops and makers
A week of posts for a record shop
Seven posts for a record shop, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
Your regulars come in every Saturday and you know what they'll buy before they do. New people only come in if they know you've got the good stuff, and that you're not too cool to help them. A week like this shows both.
The week
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Monday · Instagram · Photo
Shoot: This week's new arrivals in the rack, sleeves facing out.
New in this week: a stack of 70s soul, two Bowie reissues and a Joni Mitchell first pressing in very good condition. Ask at the counter.
Why it works: Specific titles get people excited and searching, and 'ask at the counter' brings them in.
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Tuesday · TikTok · Video
Shoot: Fifteen seconds of a record going on the shop turntable, the needle dropping.
Monday's shop record. First track sounds better on vinyl, we promise.
Why it works: The needle drop is one of the most satisfying sounds there is, and naming the record starts a conversation.
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Wednesday · Instagram · Carousel
Shoot: Three photos of staff picks with a handwritten card for each.
Staff picks this week. Ben's is the one you've never heard of. Trust him.
Why it works: Staff picks show personality and give newcomers a starting point.
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Thursday · Instagram · Photo
Shoot: A regular flicking through the crates (ask first), first name only.
Dave has been flicking through this crate every Thursday for six years. Still finds something.
Why it works: Regulars show the shop is a place people come back to, which is the best review.
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Friday · TikTok · Video
Shoot: Cleaning a dusty secondhand record on the machine, then playing it.
Came in looking rough. Cleaned up, plays like new. £12 on the used rack.
Why it works: A before-and-after for vinyl is oddly satisfying and shows the care in your used stock.
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Saturday · Instagram · Reel
Shoot: The shop on a Saturday: people browsing, the till, a bag being handed over.
Saturday afternoon. Come and browse, nobody's going to judge what you buy.
Why it works: Saying nobody judges speaks directly to the beginner's worry about record shops.
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Sunday · Instagram · Photo
Shoot: A box of records someone's brought in to sell, on the counter.
We buy records too. Bring them in any weekday and we'll give you a price on the spot.
Why it works: Many people have a box in the loft. A clear offer brings in both stock and new customers.
What to shoot this week
- New arrivals, sleeves facing out.
- The turntable, the needle, the cleaning machine.
- Staff picks with handwritten cards.
- Regulars browsing, with their permission.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
What should a record shop post?
New arrivals with names, staff picks and the sound of the shop. Be specific about titles: people search for the records they want.
Can I play music in my videos?
Be careful: platforms may mute or block copyrighted music. Short clips of the shop sound are usually fine, but check each platform's rules, or use the needle drop and talk over it.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.