Posts by business · Shops and makers
A week of posts for a clothing boutique
Seven posts for a small clothing boutique, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You choose every piece on the rails yourself, and you can tell a customer what suits her before she's tried it on. Online, though, the shop looks like every other one with a white wall. A week like this shows the eye behind the rails.
The week
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Monday · Instagram · Photo
Shoot: The new delivery still in its boxes, tissue paper half open, on the shop floor before opening.
Twelve boxes came in this morning. The linen shirts are back in sage and ecru, and there are only four of each size.
Why it works: A delivery is news, and small numbers make people come in before the size they want is gone.
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Tuesday · TikTok · Video
Shoot: Fifteen seconds of you styling one pair of trousers three ways on a rail, hands only.
One pair of wide-leg trousers, three Saturdays. Trainers, loafers, then a heel for dinner.
Why it works: Styling videos get saved and rewatched, and they prove you know clothes better than a search filter does.
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Wednesday · Instagram · Carousel
Shoot: Five close-ups of one coat: the fabric, the lining, the buttons, the label, then the whole thing on a hanger.
Why this coat is £185. It's 80% wool, fully lined, and the buttons are horn, not plastic. Swipe to the last one to see it all together.
Why it works: Explaining the price before anyone asks builds trust, and a detailed carousel gets saved by people deciding.
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Thursday · Instagram · Photo
Shoot: A regular in the fitting room mirror in something she's just picked (ask first), first name only.
Hannah came in for a jumper and left in this dress. She was right, it's hers.
Why it works: Real customers in real mirrors show how the clothes look on bodies, and they share the post with friends.
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Friday · TikTok · Video
Shoot: The changing-room curtain opening on a new outfit, one take, in your shop's own light.
Friday fitting. Everything in this video is in store now, sizes 8 to 18.
Why it works: The reveal is a simple hook people watch to the end, and saying the size range answers the first question in the comments.
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Saturday · Instagram · Reel
Shoot: The shop door opening at ten on a Saturday, then a slow walk past the rails, ten seconds.
Open till 5 today. The kettle's on if you want to take your time.
Why it works: A walk-through gives people who've never been in a feel for the space, which is what gets them through the door.
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Sunday · Instagram · Photo
Shoot: The shop window you've just changed, shot from across the street at dusk.
New window for the week. Come and see it in person, it looks better without a screen in the way.
Why it works: A window is your shop's own advert, and posting it on Sunday puts it in people's heads before Monday.
What to shoot this week
- New stock the day it arrives, before it's steamed and hung.
- Close-ups of fabric, stitching and labels: they show quality a flat photo can't.
- One piece styled several ways, on a rail or a hanger if you'd rather not model it.
- Customers in what they've bought, with their permission.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should a clothing boutique post?
Four or five times a week is plenty, more when new stock lands. Posting on the day a delivery arrives matters more than posting every day. The thing to avoid is weeks of silence between drops.
Which platform is best for a clothing boutique?
Instagram is where most people browse a boutique before visiting, and TikTok styling videos reach people who've never heard of you. Most boutiques don't need LinkedIn or X.
Do I need to model the clothes myself?
No. Hands styling a rail, clothes on a hanger in good light, and customers who are happy to be shown all work. Loudwell uses the photos and clips you already have.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.