Posts by business · Beauty and wellbeing
A week of posts for a skincare brand
Seven posts for a small skincare brand, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You make every batch yourself, label by label, and you know exactly what's in each jar. Shoppers scroll past dozens of serums a day and trust almost none of them. A week like this shows them the person and the process behind yours.
The week
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Monday · Instagram · Photo
Shoot: The jar or bottle on your bathroom shelf in morning light, next to everyday things.
This is where it actually lives, not on a marble plinth. 50ml lasts most people about two months.
Why it works: A real setting feels honest, and the small detail answers a question buyers have.
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Tuesday · TikTok · Video
Shoot: Fifteen seconds of a batch being poured into jars, top down.
Batch 34, poured this morning. 120 jars, every one filled by hand.
Why it works: Making videos build trust in a crowded category where everyone looks the same.
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Wednesday · Instagram · Carousel
Shoot: Five slides: the bottle, then each main ingredient on a plate, then the texture on the back of a hand.
What's in the face oil and why each one's there. Five ingredients, nothing hidden. Swipe to see the texture.
Why it works: Ingredient carousels get saved by careful shoppers, the ones who buy and come back.
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Thursday · Instagram · Photo
Shoot: A customer's handwritten note or message, printed or on screen (ask first).
Jo wrote in to say the balm's the first thing she reaches for on cold mornings. Notes like this go on the studio wall.
Why it works: Customer words are more believable than anything you write about yourself.
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Friday · TikTok · Video
Shoot: A quick, plain clip of you applying the product, no voiceover, just the texture.
How much to use: two drops is plenty. Most people use too much the first week.
Why it works: A practical tip makes the video useful, so people save it and buy with confidence.
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Saturday · Instagram · Reel
Shoot: Packing orders on the kitchen table: tissue, sticker, box, ten seconds.
Saturday packing. Orders placed by Friday night go out Monday morning.
Why it works: Packing clips are very shareable, and the shipping detail removes a reason to wait.
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Sunday · Instagram · Photo
Shoot: Your work table cleared at the end of the week, labels stacked for Monday.
That's the week. Next batch of the cleanser is on Wednesday, there are 40 left.
Why it works: Telling people how many are left is honest and gives them a reason to order now.
What to shoot this week
- Your products where they'd really live: shelves, bags, bedside tables.
- The making: pouring, labelling, packing. Hands are easier to film than faces.
- Textures on skin, close up and unfiltered, so people see what they're buying.
- Customer notes and messages, with their permission.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should a skincare brand post?
Three to five posts a week is enough for a small brand. Every post should either show how a product is made or how it's used, and you don't need a new launch to have something to say.
Which platform is best for a skincare brand?
Instagram for a calm, browsable shop window, and TikTok for making and texture clips that reach new buyers. LinkedIn can help if you sell to salons or stockists, but most small brands start with the first two.
What can a skincare brand say about results?
Describe what's in it and how it feels, and share what customers have said in their own words. Avoid promising medical results or treating conditions, which in the UK is restricted for cosmetics and puts careful buyers off anyway.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.