Posts by business · Shops and makers
A week of posts for a candle maker
Seven posts for an independent candle maker, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You pour in small batches at home or in a unit, you've tested every scent for weeks, and nobody can smell your candles through a screen. Most sales come in the last two months of the year. A week like this makes people want to smell them, and buy before the rush.
The week
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Monday · Instagram · Photo
Shoot: A row of freshly poured candles setting on the bench, wicks still clipped straight.
Monday pour: forty fig and cedar, curing for two weeks before they ship.
Why it works: Small batches feel special, and saying they cure for two weeks shows the care behind the price.
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Tuesday · TikTok · Video
Shoot: Fifteen seconds of wax being poured into a jar, close up, slow.
The pour is the calm bit. Getting the scent right took eleven test batches.
Why it works: Pouring clips are soothing and get rewatched, and the eleven batches make the scent feel worth trying.
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Wednesday · Instagram · Carousel
Shoot: Four photos: the oils, the wax, the poured candle, the candle lit in a dark room.
How to describe a smell you can't smell: fig leaf, cedar, a bit of smoke. Like a garden after a bonfire.
Why it works: Words do the job the screen can't, and a carousel gets saved by people working out what to buy.
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Thursday · Instagram · Photo
Shoot: A lit candle on a bedside table with a book, warm lamp light, nothing else.
Burn it for two hours the first time so it melts edge to edge. It'll last 45 hours that way.
Why it works: A useful tip gets saved and shared, and it shows you care how they burn after they leave you.
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Friday · TikTok · Video
Shoot: Ten seconds of packing an order: the box, tissue, a handwritten note.
Packing orders this morning. Last order date for Christmas is 15 December, and the gift sets are back.
Why it works: Packing videos make buying from a small maker feel personal, and a clear date creates honest urgency.
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Saturday · Instagram · Reel
Shoot: A customer's photo of your candle in their home (ask first).
Sent by Hannah, who's on her third one. Thank you for the photo.
Why it works: Customer photos show the candle in a real home, which is what a buyer is imagining.
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Sunday · Instagram · Photo
Shoot: Your workspace on a Sunday: labels stacked, jars waiting, a list on the wall.
Next week: a winter scent with clove and orange. Twenty only in the first batch.
Why it works: Teasing a small batch gets people watching for it, and twenty makes the drop feel real.
What to shoot this week
- Every pour, close up. It's the most watchable part of the work.
- Candles lit in a real room at night, with only one other light on.
- Order packing, with the notes and wrapping in shot.
- Photos customers send of your candles at home, with their permission.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should a candle maker post?
Three or four times a week most of the year, and daily from October to December when most candles are bought. New scents and restocks deserve their own posts. Showing up before the gifting season matters most.
Which platform is best for a candle maker?
Instagram for people who buy gifts and follow small makers, TikTok for pouring and packing videos that reach new buyers. You don't need LinkedIn unless you sell wholesale to shops.
How do you sell a scent on social media?
Describe it with things people have already smelt: a place, a season, a moment. Pair that with the candle lit in a real room, so people can picture it in theirs. Loudwell uses the photos and clips you already have.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.