Posts by business · Beauty and wellbeing
A week of posts for a makeup artist
Seven posts for a freelance makeup artist, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You're booked for weddings a year ahead and quiet in January, and your best work is in other people's photo albums. Brides and clients choose an artist from a grid long before they message. A week like this keeps that grid full and current.
The week
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Monday · Instagram · Photo
Shoot: A finished bridal look by a window, soft and close (ask first).
Soft bronze for Leah's morning ceremony. Built to last from 10 till the last dance.
Why it works: Bridal close-ups get saved by brides planning months ahead.
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Tuesday · TikTok · Video
Shoot: Fifteen seconds of base going on, from bare skin to finished, sped up (ask first).
Skin first, always. Ten minutes of prep is why the rest stays put.
Why it works: Transformation clips get watched to the end, and the prep tip makes them useful.
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Wednesday · Instagram · Carousel
Shoot: Your kit laid out: brushes, the base shades, the three lipsticks you use most.
What's in the bag for a wedding morning. 14 base shades because no two skins match. Swipe for the lipsticks I reach for most.
Why it works: Kit posts get saved and shared by people who love makeup, and they show you're prepared.
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Thursday · Instagram · Photo
Shoot: A bride and her mum in the getting-ready room, laughing, from a distance (ask first).
The quiet hour before everything starts. My favourite part of the day.
Why it works: Emotional moments sell the experience, not just the face.
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Friday · TikTok · Video
Shoot: A quick tip clip: one eye done, then the other, side by side.
One trick for hooded eyes: build the colour above the crease, not on it. Left side before, right side after.
Why it works: A clear before-and-after tip is saved and shared, and it reaches people outside your area too.
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Saturday · Instagram · Reel
Shoot: Ten seconds of a wedding morning: the brush roll, the mirror, the bridesmaids' queue (ask first).
Six faces before 11 on Saturday. Coffee at 7, bride last.
Why it works: Showing the pace of the day reassures brides you can handle a whole party.
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Sunday · Instagram · Photo
Shoot: Your brushes washed and drying on a towel after the weekend.
That's the week. I've two dates left for next summer, June 12 and August 21.
Why it works: Naming the open dates turns a calm post into enquiries.
What to shoot this week
- Every finished look by a window, close and from the side.
- Short clips of base, eyes and lips going on. Hands at work film well.
- Your kit as it changes through the seasons.
- Getting-ready moments with clients and their families, with their permission.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should a makeup artist post?
Three to five posts a week is enough. In wedding season you'll have more photos than days; save some for the quieter winter months when brides are booking.
Which platform is best for a makeup artist?
Instagram, because clients browse it to judge your style before they enquire, and TikTok for technique clips that reach people further away. LinkedIn and X rarely bring bookings.
Should a makeup artist post every client?
Only the ones who say yes, and only your best. A smaller grid of looks you're proud of tells clients more than every face from every booking.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.