Posts by business · Food and drink
A week of posts for a coffee shop
Seven posts for a small coffee shop, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You open at seven, you close at four, and the camera roll is full of latte art nobody has seen. Regulars know you; the people two streets away don't. A week like this gives them a reason to walk over.
The week
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Monday · Instagram · Photo
Shoot: The first pour of the day, from above, with the window light still blue.
First one's always for us. Doors open at 7, oat milk's already steamed.
Why it works: Monday mornings are when people look for a reason to leave the house. A quiet, real moment beats a styled flat lay.
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Tuesday · TikTok · Video
Shoot: Ten seconds of a barista dialling in the espresso: grinder, tamp, the first drip.
Dialling in the new beans. Took three goes this morning. Worth it.
Why it works: Process videos get watched to the end, and admitting it took three goes makes you human, not an ad.
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Wednesday · Instagram · Carousel
Shoot: Three photos of the new bean bag, the grinder, and a flat white made with it.
New guest roast this week: a washed Ethiopian from a roaster down the road. Tastes like blueberries if you drink it black. Ask us for a taste.
Why it works: A carousel about one thing gets saved. 'Ask us for a taste' turns a post into a visit.
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Thursday · Instagram · Photo
Shoot: A regular's usual order on the counter (ask first), with their first name only.
Maya's had the same thing every Thursday for two years. Cortado, extra hot. What's yours?
Why it works: Regulars share posts about themselves, and their friends live nearby.
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Friday · TikTok · Video
Shoot: The pastry case filling up at 6:45, sped up.
Friday pastry drop. The almond croissants go by ten.
Why it works: A small deadline gives people a reason to come early, and food filling a shelf is very watchable.
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Saturday · Instagram · Reel
Shoot: The busy room from the corner: queue, chatter, the milk jug, ten seconds.
Saturday's the best day to be here. Bring a book, we'll find you a seat.
Why it works: Showing a full room is social proof without saying 'we're popular'.
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Sunday · Instagram · Photo
Shoot: Clean counter, chairs up, the last light, after closing.
That's the week. Thank you for every cup. Back Monday at 7.
Why it works: Ending the week quietly builds a habit: people start to expect you in their feed.
What to shoot this week
- The first and last moment of each day: they never look the same twice.
- Hands at work: pouring, tamping, wiping the steam wand. Hands are easier to film than faces.
- Anything new: a bean, a pastry, a mug. New things give you a reason to post.
- Regulars and their usual orders, with their permission.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should a coffee shop post?
Once a day is plenty if every post is real. Three good posts a week beat seven rushed ones. What matters is not going quiet for a month.
Which platform is best for a coffee shop?
Instagram for people nearby who want to see the room and the food, TikTok for short process videos that reach new people. Most coffee shops don't need LinkedIn or X.
Do I need a professional camera?
No. Phone photos in window light work best because they look like the shop really does. Loudwell uses the photos and clips you already have.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.