Posts by business · Shops and makers
A week of posts for a pottery studio
Seven posts for a small pottery studio, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You're up to your elbows in clay most days, between classes, kiln loads and orders. People love watching pots being made, but they don't know your studio is round the corner. A week like this turns that wheel time into bookings and sales.
The week
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Monday · Instagram · Photo
Shoot: A row of freshly thrown mugs drying on the shelf, side light from the window.
Twenty mugs thrown on Sunday, drying slowly so they don't crack. Glazing on Wednesday.
Why it works: Rows of handmade things look calm and real, and people save them.
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Tuesday · TikTok · Video
Shoot: Fifteen seconds of centring and pulling up a cylinder on the wheel, close up.
Centring is the bit everyone gets wrong at first. Took me a year to stop fighting it.
Why it works: Wheel clips are some of the most watched craft videos, and the honest line makes it yours.
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Wednesday · Instagram · Carousel
Shoot: Five photos: raw clay, thrown bowl, bisque, glazed, finished on a table with food.
One bowl, five stages, about three weeks. Swipe to see it go from grey to green.
Why it works: Showing the full process explains why handmade costs more, and carousels get saved.
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Thursday · Instagram · Photo
Shoot: A beginner's first pot on the wheel, their muddy hands around it (ask first).
Tom's first ever bowl, Tuesday evening class. Wonky, and he's keeping it.
Why it works: First pots are joyful, and they show beginners that the class is for them.
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Friday · TikTok · Video
Shoot: Opening the kiln after a glaze firing, slow reveal.
Kiln opening. You never quite know until the lid comes up.
Why it works: Kiln openings have suspense built in, so people watch to the end.
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Saturday · Instagram · Reel
Shoot: The Saturday taster class at the wheels, laughter and spinning clay, ten seconds (ask first).
Saturday taster: two hours, six wheels, nobody stays clean. Next one has three spaces.
Why it works: Showing the fun of a class sells it better than describing it.
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Sunday · Instagram · Photo
Shoot: Wheels wiped, tools in a jar, the studio after the last class.
That's the week. Mugs from Sunday's batch go in the shop on Friday at 6pm.
Why it works: A specific shop drop time gives followers a reason to come back.
What to shoot this week
- The wheel, close up. Centring, pulling, trimming: people never tire of it.
- Pieces at each stage, from wet clay to finished, so the process makes sense.
- Kiln openings and fresh glaze results.
- Students in class with their first pots, with their permission.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should a pottery studio post?
Three to five posts a week works well. A kiln load or a class gives you a whole week of material, so you rarely run out of things to show.
Which platform is best for a pottery studio?
Instagram for local people looking for classes and for buyers browsing pieces, and TikTok for wheel clips that reach a much wider audience. LinkedIn only helps if you run team-building sessions for companies.
Should a pottery studio post classes or pieces?
Both, but keep them clearly separate in your captions. Class posts should show beginners having fun, and piece posts should show finished work in real use, like a mug with coffee in it.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.