Posts by business · Shops and makers
A week of posts for a jewellery maker
Seven posts for a small jewellery maker, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You make everything at a bench in the spare room, and each piece takes hours that nobody sees. People buy jewellery from someone they feel they know, not from a product photo. A week like this shows them your hands, your bench and your pieces in real life.
The week
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Monday · Instagram · Photo
Shoot: A finished ring on your bench next to the tools you made it with, in daylight.
Recycled silver, hand-hammered band. About four hours from wire to this.
Why it works: Showing the tools next to the piece explains the price without saying it.
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Tuesday · TikTok · Video
Shoot: Fifteen seconds of soldering a join, close up, the flame and the flash of metal.
The scary bit. If the solder doesn't flow first time, it's back to the start.
Why it works: Fire and metal are very watchable, and admitting it can go wrong makes it real.
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Wednesday · Instagram · Carousel
Shoot: Five photos of one necklace: the sketch, the cut silver, the polishing, the box, worn.
From sketch to neck: the new pebble pendant, one of 12 in the first batch. Swipe for the in-between bits.
Why it works: Process carousels get saved, and a small batch number gives people a reason to buy.
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Thursday · Instagram · Photo
Shoot: A customer wearing a piece, close up on the neck or hand (ask first).
Ellie bought this for her sister's wedding and has worn it every day since. She sent this photo on Sunday.
Why it works: Seeing jewellery worn by a real person helps buyers imagine wearing it.
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Friday · TikTok · Video
Shoot: Packing an order: the pouch, the card, the ribbon, ten seconds.
Every order gets a handwritten card. Orders by Thursday go out Friday.
Why it works: Packing clips are shared a lot, and the shipping detail removes a reason to wait.
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Saturday · Instagram · Reel
Shoot: Your market stall or shop shelf with people browsing, ten seconds.
At the Saturday market till 4. Come and try the stacking rings on.
Why it works: Showing you in person makes the brand feel local and real.
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Sunday · Instagram · Photo
Shoot: Your bench tidied at the end of the week, offcuts in a jar.
That's the week. Three pendants left from the first batch, the next one's in January.
Why it works: Honest scarcity, stated plainly, turns interest into orders.
What to shoot this week
- Every finished piece on your bench, in daylight, next to the tools.
- Close clips of making: sawing, soldering, polishing. Hands film better than faces.
- Pieces being worn, so people can see the size and how they sit.
- Customers wearing your work, with their permission.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should a jewellery maker post?
Three to five posts a week is enough. You don't need a new piece every day; showing the making of one piece across a week works just as well.
Which platform is best for a jewellery maker?
Instagram for a browsable shop window, and TikTok for making clips that reach new buyers. LinkedIn and X rarely sell handmade jewellery.
How do I photograph jewellery on a phone?
Use daylight from a window, a plain background and get close, using the main lens rather than digital zoom. Show at least one photo of the piece being worn so people can judge the size.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.