Posts by business · Shops and makers
A week of posts for a plant shop
Seven posts for a small plant shop, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You know which plant will survive a north-facing bathroom and which one people kill in a month. Most customers walk in having already lost a few. A week like this shows them you'll help them keep the next one alive.
The week
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Monday · Instagram · Photo
Shoot: The Monday delivery on the shop floor, still in trays, with the light coming through the leaves.
Monday delivery's in. Thirty calatheas and a few big monsteras that need a home with a bit of space.
Why it works: New stock gives people a reason to visit this week, and big plants in good light stop the scroll.
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Tuesday · TikTok · Video
Shoot: Twenty seconds of you repotting a root-bound plant, hands only, from pot off to pot on.
This one's been in the same pot for two years. See the roots? That's why it stopped growing.
Why it works: A clear before and after teaches something useful, and people save it for when their own plant looks sad.
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Wednesday · Instagram · Carousel
Shoot: Five plants that cope with low light, one per photo, each with its price card.
Five plants for a dark flat, all under £20. The snake plant on slide one is the hardest to kill.
Why it works: Practical lists get saved and shared, and prices answer the first question before anyone asks.
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Thursday · Instagram · Photo
Shoot: A customer holding the plant they've just picked at the counter (ask first), first name only.
Leo's first fiddle-leaf fig. We've told him: bright spot, water once a week, don't move it.
Why it works: Real customers make the shop feel friendly, and the care tip makes the post useful to everyone.
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Friday · TikTok · Video
Shoot: Watering round on Friday morning, the can moving along a row of plants, sped up.
Friday watering takes us an hour and ten minutes. Yours should take five.
Why it works: Routine videos are calming to watch, and the line makes plant care feel easy rather than a chore.
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Saturday · Instagram · Reel
Shoot: The shop on Saturday from the doorway: leaves, people browsing, the till, ten seconds.
Open till 5. Bring a photo of your windowsill and we'll tell you what will grow there.
Why it works: An offer of free advice gives people a reason to come in, and it's something only a real shop can do.
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Sunday · Instagram · Photo
Shoot: A rescued plant you've nursed back, next to a photo of how it arrived.
This came in half dead in August. It's not for sale, it lives here now.
Why it works: A small story about one plant gets more warmth and replies than another product shot.
What to shoot this week
- New deliveries while they're still in trays.
- Repotting, pruning and watering: hands at work, with roots and soil.
- Plants grouped by the problem they solve: low light, pets, forgetful owners.
- Customers with their new plants, with their permission.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should a plant shop post?
Four or five times a week works well. Care tips and new arrivals do most of the work, and they're easy to film between customers. What matters is not disappearing in the quiet months.
Which platform is best for a plant shop?
Instagram for people nearby who want to see what's in stock, TikTok for care videos that reach new plant owners. Most plant shops don't need LinkedIn or X.
What should a plant shop post when nothing new has arrived?
Care tips, rescues, and the questions customers asked you that week. People follow plant shops to keep their own plants alive, so advice is always worth posting. Loudwell uses the photos and clips you already have.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.