Posts by business · Beauty and wellbeing
A week of posts for a nail salon
Seven posts for a small nail salon, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You spend all day an inch from someone's hands, and some of your best sets never make it past the client's own story. People find a nail tech by scrolling for a design they like. A week like this puts your sets where they're looking.
The week
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Monday · Instagram · Photo
Shoot: One finished set on a plain background by the window, hand relaxed (ask first).
Milky pink with a thin chrome edge. Simple, lasts three weeks, goes with everything.
Why it works: Clean close-ups get saved as reference, and saves bring bookings.
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Tuesday · TikTok · Video
Shoot: A slow fifteen-second clip of one nail being shaped and painted, top down.
Cuticle work is the bit nobody sees and everybody notices. Ten minutes per hand, no shortcuts.
Why it works: Close, slow nail clips are watched to the end, which is what pushes them to new people.
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Wednesday · Instagram · Carousel
Shoot: The new colour wall, then five bottles up close, then one set wearing each.
Five new autumn shades in this week: rust, olive, plum, a grey that looks blue indoors, and a deep red. Which one are you booking?
Why it works: A question with a short list gets people commenting, and comments lift the post.
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Thursday · Instagram · Photo
Shoot: A regular's hands holding her coffee cup, nails done (ask first).
Priya's been coming every three weeks since we opened. Same shape, different colour every time.
Why it works: Regulars share posts about themselves, and their friends are your next clients.
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Friday · TikTok · Video
Shoot: A time-lapse of nail art going on, from blank to finished.
Friday's art slots go fast. Two left for tomorrow at 11 and 3.
Why it works: Time-lapses are very watchable, and naming the slots gives people a reason to act today.
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Saturday · Instagram · Reel
Shoot: A quick pan along three clients' hands side by side at the drying lamps (ask first).
Saturday at the lamps. Three sets, three moods.
Why it works: Variety in one clip shows your range without a long caption.
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Sunday · Instagram · Photo
Shoot: The tidy desk after closing: files lined up, bottles back on the wall.
That's the week. Bookings for next week are open, Tuesday mornings are the quietest.
Why it works: Ending on a calm shot with one useful detail builds a habit of checking in.
What to shoot this week
- Every finished set, close up, in daylight against something plain.
- Slow clips of shaping, cuticle work and painting from directly above.
- New colours as they arrive: bottles first, then on a hand.
- Regulars' hands with their everyday things, with their permission.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should a nail salon post?
Four or five posts a week works well, because you finish new sets every day. Keep it steady rather than posting ten in a week and then nothing.
Which platform is best for a nail salon?
Instagram for a grid of your work that people browse before booking, and TikTok for close process clips that find new clients. LinkedIn and X rarely help a nail salon.
What makes a good nail photo?
Daylight, a plain background and a relaxed hand. Shoot close and slightly from the side so the shape shows, and keep the colour true rather than filtered.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.