Posts by business · Beauty and wellbeing
A week of posts for a hair salon
Seven posts for a small hair salon, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
Your chairs are full on Saturdays and quiet on Tuesday afternoons, and your best work walks out the door before anyone films it. New clients pick a salon by scrolling, not by walking past. A week like this shows them your hands are the ones they want.
The week
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Monday · Instagram · Photo
Shoot: One finished cut from behind, in the daylight by the front window (ask first).
Grown-out bob to a sharp one, 45 minutes. Hannah's had the same length since school and finally said go.
Why it works: Back-of-head shots are what people screenshot and bring to their own appointment.
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Tuesday · TikTok · Video
Shoot: Fifteen seconds of a blow-dry, from the first section to the final shake out (ask first).
The round brush does most of the work. The other half is not rushing the roots.
Why it works: Watching hair move is oddly satisfying, and a little tip makes people watch twice.
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Wednesday · Instagram · Carousel
Shoot: Four photos of one colour: the bowl, the foils going in, the rinse, the finish (ask first).
Soft copper on dark brown, two and a half hours start to finish. Swipe for the in-between bits nobody usually sees.
Why it works: Showing the steps explains your price without ever talking about price.
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Thursday · Instagram · Photo
Shoot: Your station before the first client: scissors laid out, mirror wiped, coffee on the side.
Tuesday's quiet after 2. If you've been putting off a trim, there are three slots left.
Why it works: Naming the quiet slot fills the hours you'd otherwise lose.
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Friday · TikTok · Video
Shoot: A client's reaction the moment the chair turns round to the mirror (ask first).
We don't show anyone until it's done. This is why.
Why it works: Real reactions get shared by the client, which puts your work in front of their friends.
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Saturday · Instagram · Reel
Shoot: The salon at full speed on Saturday: dryers, chatter, the sweep of the floor, ten seconds.
Saturdays book up two weeks out. Thursday evenings are the secret, we're open till 8.
Why it works: A busy room is proof, and the tip about Thursday turns envy into a booking.
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Sunday · Instagram · Photo
Shoot: The basins and towels stacked clean after closing.
That's the week. Thank you for sitting still while we fussed. Bookings open for next week now.
Why it works: A calm end-of-week post keeps you in the feed without asking for anything big.
What to shoot this week
- The back of the head, in daylight, every finished cut you're proud of.
- Short clips of hands working: sectioning, foiling, cutting. Hands are easier to film than faces.
- Before and after from the same spot and the same light, so the change is honest.
- Clients' reactions at the mirror, with their permission.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should a hair salon post?
Four or five times a week is plenty if each post shows real work. Consistency matters more than volume, so pick a pace you can keep through busy months.
Which platform is best for a hair salon?
Instagram, because people browse it to choose a stylist, and TikTok for short process clips that reach people who haven't heard of you. Most salons don't need LinkedIn or X.
Should a hair salon post before and after photos?
Yes, as long as the client agrees and the light is the same in both. Matching angles and window light make the change believable, and filters make people trust it less.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.