Posts by business · Services
A week of posts for an interior designer
Seven posts for an interior designer, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You can see a room finished before the old carpet's up, and you've lived with each project for months. The finished photos come in long after the client's moved on, and your feed waits. A week like this shows the thinking, not just the reveal.
The week
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Monday · Instagram · Carousel
Shoot: Before and after of one room from the same corner, two photos, with the client's permission (ask first).
Same corner, eight weeks apart. We kept the floor, moved the doorway 40 centimetres, and the whole room changed.
Why it works: Before and afters are the most saved posts in interiors, and one specific decision shows how you think.
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Tuesday · Instagram · Photo
Shoot: A sample board on your desk: fabric, paint card, a tile, a piece of wood, in daylight.
Samples for a kitchen in a Victorian terrace. The green took eleven tries to get right against the oak.
Why it works: Sample boards show your eye in one image, and the number of tries shows the care behind the result.
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Wednesday · TikTok · Video
Shoot: A twenty-second walk through a room mid-project, dust sheets and all, in a client's home (ask first).
Halfway through. It looks worse before it looks better, every single time.
Why it works: Mid-project videos are honest and reassuring, and people planning their own work watch to the end.
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Thursday · Instagram · Reel
Shoot: A slow ten-second pan across a finished room, in natural light, in a client's home (ask first).
Finished last week. Anna asked for a room she'd want to sit in on a Sunday. I think we got there.
Why it works: A slow pan feels like walking in, and quoting the brief shows you listen.
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Friday · LinkedIn · Post
Shoot: A photo of a finished office, café or hotel space you've designed, with the owner's permission (ask first).
A small office for a team of nine. The brief was 'somewhere people want to come in on a Monday'. Six months on, they're in four days a week.
Why it works: Business owners look for designers on LinkedIn, and a measurable result speaks their language.
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Saturday · TikTok · Video
Shoot: Fifteen seconds of you holding paint swatches against a wall at different times of day.
The same white at 9am, 1pm and 6pm. This is why I never pick paint from a card.
Why it works: Useful tips get saved and shared, and they show expertise without selling.
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Sunday · Instagram · Photo
Shoot: One detail you love from a finished project: a handle, a corner, a lamp, in close-up.
My favourite bit of this project, and nobody will notice it. That's how it should be.
Why it works: Detail shots show taste and patience, and a quiet Sunday post gets thoughtful comments.
What to shoot this week
- Before photos from the same corner as the final shot, every time.
- Sample boards and swatches on your desk, in daylight.
- Rooms mid-project, dust and all, with the client's permission.
- Close details: handles, joinery, light falling on a wall.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should an interior designer post?
Two to four times a week is plenty. Projects take months, so post the stages along the way rather than waiting for the final photos. Consistency over a year matters more than daily posting.
Which platform is best for an interior designer?
Instagram is where most homeowners look for a designer, and TikTok tips reach people planning their first project. LinkedIn is worth it if you design offices, shops or hospitality spaces.
Can I post photos of a client's home?
Only with their permission, and agree it in writing before the project starts. Leave out anything that shows the address or personal photos. Loudwell uses the photos and clips you already have.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.