Posts by business · Food and drink
A week of posts for an ice cream shop
Seven posts for an ice cream shop or parlour, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
Summer queues go round the corner and November is you and the freezer hum. You make the flavours yourself, and changing them is half the fun. A week like this keeps people coming in when the sun isn't doing the work for you.
The week
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Monday · Instagram · Photo
Shoot: The cabinet first thing, every tub smoothed flat and untouched.
Fourteen flavours this week. Two are new: brown butter pecan and blood orange sorbet.
Why it works: A full, untouched cabinet is the most tempting photo you can take, and new flavours give people a reason to come.
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Tuesday · TikTok · Video
Shoot: Fifteen seconds of a new flavour coming out of the machine into the tub.
Brown butter pecan, about two minutes old. Tasting spoons are free, always.
Why it works: Fresh-from-the-machine footage is mesmerising, and free tasting removes the risk of trying something new.
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Wednesday · Instagram · Carousel
Shoot: Four photos: the raw ingredients, the base cooking, churning, the scoop in a cone.
Every flavour starts as a custard on the hob. This one's made with pears from a farm twenty minutes away.
Why it works: Showing it's made in-house is what sets you apart from the supermarket tub, and process carousels get saved.
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Thursday · Instagram · Photo
Shoot: A child's hand (ask the parent first) holding a cone that's started to drip.
Wednesday after school, half four. The drip is part of it.
Why it works: It's a moment parents recognise and share, and it quietly says 'come after school'.
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Friday · TikTok · Video
Shoot: Ten seconds of a scoop being rolled into a perfect ball, close up.
Asked how we get them round. It's the wrist, and about a thousand practice scoops.
Why it works: Satisfying technique clips travel far, and the honest answer gives it personality.
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Saturday · Instagram · Reel
Shoot: The Saturday queue from inside the shop, ten seconds.
Saturday queue moves quickly, promise. Tubs to take home are in the freezer by the door.
Why it works: A queue is social proof, and the take-home tubs give anyone who won't queue another way to buy.
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Sunday · Instagram · Photo
Shoot: The flavour board being rubbed out and rewritten for next week.
Saying goodbye to the blood orange. Vote for the next one in the comments: fig, or salted honey.
Why it works: A vote gets comments, and comments mean the next post reaches more people.
What to shoot this week
- The cabinet every morning before the first scoop.
- Any new flavour coming out of the machine.
- Hands scooping, rolling and handing over cones. Hands are easy to film.
- The flavour board whenever it changes.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should an ice cream shop post?
Daily in summer, when people decide on a whim, and three or four times a week in winter. Post new flavours the moment they're out. Staying visible in the cold months is what keeps the regulars.
Which platform is best for an ice cream shop?
Instagram for locals checking the flavours, TikTok for scooping and making videos that reach visitors and day-trippers. You don't need LinkedIn or X.
What should an ice cream shop post in winter?
Seasonal flavours, take-home tubs and anything warm you serve alongside. Winter is also a good time to show how you make things, when you have more time to film. Loudwell uses the photos and clips you already have.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.