Posts by business · Food and drink
A week of posts for a bakery
Seven posts for a small bakery, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You're up at four, the ovens are on by five, and by the time anyone's awake the best bit of your day is already over. Half the town walks past without knowing the sourdough comes out at eight. A week like this shows them what they're missing while it's still warm.
The week
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Monday · Instagram · Photo
Shoot: The first tray of loaves on the cooling rack, shot from the side so the crust catches the light.
First bake's out. Sourdough, seeded rye and two trays of focaccia. Doors at 8.
Why it works: Morning bread is the post people scroll past their alarm for, and the opening time turns a look into a visit.
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Tuesday · TikTok · Video
Shoot: Fifteen seconds of scoring a loaf with a blade, then the same loaf coming out of the oven.
Same loaf, forty minutes apart. The ear on this one came out just right.
Why it works: A before-and-after in one clip gets watched twice, and the scoring is oddly satisfying to strangers.
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Wednesday · Instagram · Carousel
Shoot: Four photos of one croissant: the dough folded, the rolls proofing, the bake, a bite cut in half.
Three days to make a croissant here. Day one is butter, day two is folding, day three is the 6am bake. That's why there are only forty.
Why it works: Showing the time behind something explains the price without ever mentioning it, and carousels like this get saved.
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Thursday · Instagram · Photo
Shoot: A regular holding their usual bag at the counter (ask first), cropped at the shoulders if they'd rather.
Tom's been taking a white bloomer home every Thursday since we opened. He says it never makes it to Friday.
Why it works: Regulars share posts about themselves, and their friends live close enough to come in.
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Friday · TikTok · Video
Shoot: The shelves at 7:55, then a quick pan along them full, sped up.
Friday shelves. The cardamom buns are gone by half ten, every week.
Why it works: A small, honest deadline gives people a reason to come early instead of someday.
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Saturday · Instagram · Reel
Shoot: The Saturday queue from behind the counter: hands, paper bags, the till, ten seconds.
Saturday queue's out the door by nine, but it moves fast. Pre-orders for Sunday close at 4 today.
Why it works: A busy counter is social proof, and the pre-order cut-off gives people something to do right now.
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Sunday · Instagram · Photo
Shoot: The empty racks and a swept floor at closing, flour still on the bench.
Sold out of everything but two baguettes. Thank you. Closed tomorrow, back Tuesday at 8.
Why it works: Selling out is the best advert a bakery has, and saying when you're back stops people turning up to a locked door.
What to shoot this week
- The first bake of the day, before anything's been bought: it never looks this good again.
- Hands at work: shaping, scoring, glazing. Hands are easier to film than faces at 5am.
- Anything seasonal or new: a bun that's only here in autumn gives you a reason to post.
- Empty shelves at the end of the day. Selling out is worth a photo.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should a bakery post?
Once a day if you can, even if it's just the morning bake. Three good posts a week beat seven rushed ones. The morning is when people decide where to buy breakfast, so post early.
Which platform is best for a bakery?
Instagram for people nearby who want to see what's on the shelves today, TikTok for short process videos that reach people who've never heard of you. Most bakeries don't need LinkedIn or X.
What should a bakery post when nothing is new?
The process. Shaping, proving, the oven door opening: the same loaf made every day is still new to someone who's never seen it. Loudwell uses the photos and clips you already have.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.