Posts by business · Food and drink
A week of posts for a food truck
Seven posts for a food truck or street food stall, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You're in a different spot most days, the menu fits on one board, and the hardest part isn't the cooking, it's telling people where you'll be. Regulars follow you around if they know. A week like this tells them where, when and what's on.
The week
-
Monday · Instagram · Photo
Shoot: The truck parked at this week's first pitch, hatch open, board out.
This week: Mon and Tue outside the business park, 11:30 to 2. Wed to Fri at the market, Sat at the brewery yard.
Why it works: Location is the one thing your followers need, and a whole week up front gets saved and screenshotted.
-
Tuesday · TikTok · Video
Shoot: Fifteen seconds of the griddle at full tilt during the lunch rush, close up.
Lunch rush. Forty wraps in an hour today and the halloumi still ran out first.
Why it works: Fast cooking footage holds attention, and running out tells people to come earlier.
-
Wednesday · Instagram · Carousel
Shoot: Three photos: the menu board, the best seller wrapped, the best seller cut in half.
The whole menu's on one board. Most people get the chicken shawarma, and they're right.
Why it works: A short menu saved to someone's phone means less dithering at the hatch, and a cut-through shows what you get.
-
Thursday · Instagram · Photo
Shoot: A customer's hands holding the food in front of the truck (ask first), faces out of shot.
Thursday regulars from the office over the road. Same order every week, same bench.
Why it works: Showing real people eating at your pitch tells passers-by it's worth the queue.
-
Friday · TikTok · Video
Shoot: The queue at the market from the hatch, ten seconds.
Market's busy today. We're here till 3, card only.
Why it works: A queue is the strongest signal a stall can send, and 'card only' answers the question everyone has.
-
Saturday · Instagram · Reel
Shoot: Packing down at the brewery yard as the sun goes, quick cuts.
Last service of the week at the brewery yard. Sold out at 8:40.
Why it works: Selling out builds urgency for next time, and the golden hour clip is easy to share.
-
Sunday · Instagram · Photo
Shoot: The truck parked up and cleaned, next week's pitch list on a notepad.
Day off. Next week's pitches go up here tomorrow morning. Booking now for Christmas parties.
Why it works: Telling people when to look builds a habit, and the private bookings line is where the bigger money is.
What to shoot this week
- The truck at every new pitch, so people recognise the spot.
- The griddle or fryer at the busiest moment. Ten seconds is enough.
- Your best seller cut in half: the inside sells it.
- The queue, every time there is one.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should a food truck post?
At least once on every trading day, ideally the morning you're out, saying where and until when. One weekly schedule post helps followers plan. Missing a location post costs you customers that day.
Which platform is best for a food truck?
Instagram for regulars checking where you are today, TikTok for cooking videos that bring new people. X can work for quick location updates if your area uses it, but most trucks only need the first two.
How do I let people know where my food truck is?
Post the week's pitches on Sunday or Monday, then a short post each morning with the exact spot and hours. Keep it the same format every time so people know where to look. Loudwell uses the photos and clips you already have.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.