Posts by business · Services
A week of posts for a dog groomer
Seven posts for a dog groomer, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You spend the day with dogs who don't want a bath and owners who just want them back fluffy. Every groom ends with a photo you could post, and most stay on your phone. A week like this turns them into a booking list.
The week
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Monday · Instagram · Carousel
Shoot: Before and after of one dog, side by side, same angle, with the owner's permission (ask first).
Biscuit came in after three months of muddy walks. Two hours later, he's a different dog.
Why it works: Before and afters are the most shared posts a groomer can make, and owners share them with every dog friend they have.
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Tuesday · TikTok · Video
Shoot: Fifteen seconds of a fluffy dog being blow-dried, sped up, with the owner's permission (ask first).
Blow-drying Luna. She pretends to hate it, then falls asleep every time.
Why it works: Dogs being dried are some of the most watched clips on TikTok, and the personality makes people fall for the dog.
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Wednesday · Instagram · Photo
Shoot: One freshly groomed dog sitting on the table, looking at the camera, with the owner's permission (ask first).
Monty, after his first full groom. He was brave, and he had two biscuits for it.
Why it works: A happy dog's face stops the scroll, and mentioning a first groom reassures owners of nervous dogs.
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Thursday · TikTok · Video
Shoot: Your hands trimming paws or nails close up, ten seconds, calm and slow.
Paw tidy. This is the bit most dogs don't like, so we go slow and stop when they need to.
Why it works: Showing how you handle the tricky part builds trust with owners worried about their dog.
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Friday · Instagram · Photo
Shoot: Your tools laid out on the clean table at the end of the day.
Clippers cleaned, table scrubbed, eight dogs done. Two slots left for next Friday.
Why it works: A clean space shows care, and slots left turns a tidy photo into a booking.
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Saturday · Instagram · Reel
Shoot: The waiting area as an owner collects their dog, the reunion, ten seconds, with the owner's permission (ask first).
Pick-up time is the best part of the job.
Why it works: Reunions get shared and watched again, and they show the feeling people are paying for.
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Sunday · Instagram · Photo
Shoot: Your own dog, or the shop dog, asleep on a Sunday.
Day off. Back on Tuesday at 8, bookings open for December.
Why it works: A personal post keeps the feed warm, and saying when bookings open gets people ready before the slots go.
What to shoot this week
- Before and after photos from the same angle, every groom.
- Short clips of drying, brushing and trimming.
- Dogs' faces at the end of the groom, looking at the camera.
- Reunions at pick-up, with the owner's permission.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should a dog groomer post?
Four or five times a week is easy if you take a photo of every dog. Before and afters do the most work, so post them often. The key is to keep posting during busy weeks, not just when you need bookings.
Which platform is best for a dog groomer?
Instagram is where local dog owners look for a groomer, and TikTok reaches far more people with short drying and grooming clips. Most groomers don't need LinkedIn or X.
Do I need permission to post a client's dog?
It's polite and good practice to ask, and most owners say yes happily. Ask at booking so it's settled, and never show the owner's face or address without their say. Loudwell uses the photos and clips you already have.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.