Posts by business · Food and drink
A week of posts for a deli
Seven posts for a deli, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You can tell anyone which cheese goes with which wine, and you know the olive oil producer by name. But a deli lives on lunchtimes and impulse buys, and people only come in if they know what's on the counter today. A week like this shows them.
The week
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Monday · Instagram · Photo
Shoot: The cheese counter after you've restocked, from just above, in window light.
New in: a mature Lancashire from a small dairy near Preston. Crumbly, sharp, wonderful on toast. Come and try a bit.
Why it works: One new thing, described the way you'd say it across the counter, gives people a reason to come in this week.
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Tuesday · TikTok · Video
Shoot: Ten seconds of a sandwich being built, from the bread being sliced to the wrap.
Today's special: salt beef, mustard, pickles, on rye. £7.50 until it runs out.
Why it works: Lunch is decided in the moment, and watching a sandwich come together is the fastest way to make someone hungry.
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Wednesday · Instagram · Carousel
Shoot: Three photos: a cheese, the wine you'd pair it with, and both on a board at home.
If you're having people round this weekend: this Comté and a bottle of Jura white, £22 together. Tell us how many and we'll cut it for you.
Why it works: Pairing advice is useful and saveable, and it turns your knowledge into a ready-made order.
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Thursday · Instagram · Photo
Shoot: A regular picking up their weekly order (ask first), first name only.
Ana comes in every Thursday for olives and the sourdough. She once talked us into stocking the anchovies, and she was right.
Why it works: Regulars make a shop feel like a neighbourhood, and the small story shows you listen to customers.
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Friday · TikTok · Video
Shoot: Slicing ham on the slicer, close up, fifteen seconds.
Sliced to order, as thin as you like. This one's from a farm in Somerset.
Why it works: Slicing video is hypnotic to watch, and 'sliced to order' is exactly what the supermarket can't do.
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Saturday · Instagram · Reel
Shoot: Making up a picnic or grazing box, ten seconds, sped up.
Saturday boxes. Cheese, meats, chutney, bread, from £30. Order by Friday afternoon.
Why it works: A clear price and deadline make it easy to buy, and boxes are perfect for gifts and parties.
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Sunday · Instagram · Photo
Shoot: The counter wiped down at closing, with the last loaf on the board.
That's the week. Thanks for coming in. Back Tuesday with a new delivery from Italy.
Why it works: A quiet end-of-week post builds a habit, and the hint about Tuesday gives people something to look forward to.
What to shoot this week
- The counter when it's full and freshly stocked.
- Hands at work: slicing, cutting cheese, wrapping in paper.
- Lunch specials and boxes, with the price.
- Producers and suppliers, if they're happy to be shown.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
What should a deli post on Instagram?
New products, today's lunch and pairing ideas. Talk the way you would across the counter: what it tastes like, where it's from, what to eat it with.
How do I get more lunchtime trade from social media?
Post the day's special before 11 with the price. People decide lunch late in the morning, so a clear photo at the right time works better than a big campaign.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.