Posts by business · Food and drink
A week of posts for a butcher
Seven posts for a butcher, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You know where every cut came from and how long it hung, but the people buying shrink-wrapped mince at the supermarket don't know you exist. A week like this shows them the counter, the knowledge and the reason to come in on a Saturday.
The week
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Monday · Instagram · Photo
Shoot: The counter just after it's been dressed in the morning, shot straight on.
Counter's full. Rib of beef from a farm twenty minutes away, hung for 28 days. Ask us how to cook it.
Why it works: A full, tidy counter is the best advert you have, and 'ask us how to cook it' invites the conversation supermarkets can't offer.
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Tuesday · TikTok · Video
Shoot: Fifteen seconds of you trimming a joint or tying a rolled loin, hands only.
Tying a pork loin for Sunday. Takes a minute once you've done a few thousand.
Why it works: Knife and string work is oddly satisfying to watch, and it shows skill without you having to say so.
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Wednesday · Instagram · Carousel
Shoot: Three photos: a cheaper cut raw, in the pan, and on the plate at home.
Feather blade. Less than half the price of fillet, and after three hours in the oven it falls apart. Here's how we do it.
Why it works: Practical, money-saving posts get saved and shared, and they move the cuts people don't know to ask for.
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Thursday · Instagram · Photo
Shoot: A regular collecting their usual order at the counter (ask first), first name only.
Pete's been coming in for his Thursday sausages since we opened. Same order, same chat about the football.
Why it works: People trust a shop their neighbours already trust. Regulars also share posts about themselves.
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Friday · TikTok · Video
Shoot: The weekend sausages being made: filling the casings, twisting the links.
Friday sausage day. Pork, sage and onion, made this morning. They're usually gone by Saturday lunchtime.
Why it works: Showing how something is made answers 'what's in it?' and the deadline gives people a reason to come early.
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Saturday · Instagram · Reel
Shoot: The Saturday queue from behind the counter, ten seconds, with the chat and the bell.
Saturday queue moves fast, promise. Order ahead by phone and we'll have it wrapped.
Why it works: A queue is social proof, and offering to wrap orders ahead removes the reason not to come.
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Sunday · Instagram · Photo
Shoot: Your own Sunday roast at home, carved, in normal kitchen light.
Our tea tonight. Topside, roasted low and slow. Back Tuesday at 8.
Why it works: A real meal at home shows the meat at its best and makes you a person, not just a shop.
What to shoot this week
- The counter first thing, when it's full and tidy.
- Hands at work: tying, trimming, mincing, wrapping. Hands are easier to film than faces.
- Cheaper cuts cooked at home, so people know what to do with them.
- Where it comes from: the farm, the van arriving, the paperwork on the hook, if the farmer is happy to be shown.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
What should a butcher post on social media?
Show the counter, the work and the cooking. People want to know where it's from and what to do with it, so a quick tip or a cheaper cut cooked at home works better than a price list.
Is it all right to show raw meat on Instagram?
Yes, if it looks clean and cared for. Keep the photos tidy and in good light, and balance raw shots with the finished dish on the plate.
Should I post prices?
For deals and boxes, yes: '£25 for a family meat box' gives people a reason to act. For everyday cuts it's fine to say 'ask us'.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.