A content calendar that doesn't start empty
A content calendar is meant to stop the scramble. But a blank grid is just another job. Loudwell fills the week for you, from the photos and clips already on your Mac, with each caption in your voice. You read it, change what you like, and say yes on your phone.
Why calendars get abandoned
Most owners know they should plan. In an Adobe Express survey of 433 owners in June 2025, 28% didn't plan content ahead at all, and 68% had taken a break from posting because they were tired of it. The calendar isn't the problem. Filling it every week is.
What a week looks like
- You tell Loudwell about your business once: what you sell, who buys it, how you talk.
- You point it at the folders where your photos and clips live.
- It plans the week across TikTok, YouTube Shorts, Instagram, LinkedIn and X, with a mix of posts, not the same one five times.
- Each post has a caption in your voice. Change any word. It learns from your edits.
- When a post is due, your iPhone reminds you. Approve it and it copies the caption and opens the app.
What stays the same
- Your photos and videos go out as you made them.
- Nothing goes out without your yes.
- Your photos, posts and contacts stay on your Mac.
What it costs
Solo is £4.99 a month for up to 2 brands. You add your own AI key, and your provider bills you, usually £2 to £4 a month, up to a cap you set. No credits, no surprise top-ups.
It doesn't cover Facebook, Threads or Pinterest yet. If those matter most, or you're on Windows, a web tool like Planoly or Buffer will suit you better.
Questions
Can I move posts around the week?
Yes. The plan is a starting point. Change the day, the photo or the caption, or drop a post you don't like, before you approve it.
What if I don't have enough photos for a week?
Loudwell uses what you have first and tells you what to shoot to fill the gaps. If you add a Gemini key, it can also make an AI picture for a post with nothing to show, but only when you want it to.
How much is it?
Solo is £4.99 a month for up to 2 brands. Studio is £9.99 a month for up to 10. Both have 7 days free with no card. Your AI provider bills you separately, usually £2 to £4 a month, up to a cap you set.
Is there a Windows or web version?
Not yet. Loudwell runs on Macs with Apple silicon, with a free iPhone app that pairs with the Mac.
Plan next week tonight
7 days free, no card. The first 50 people get a month free with the code FIRST50.