Posts by business · Beauty and wellbeing
A week of posts for a physiotherapist
Seven posts for a physiotherapist, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
Most people find a physio after something hurts, by searching locally and picking whoever looks approachable and qualified. A week like this shows who you are and how you work, without promising outcomes you can't promise.
The week
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Monday · Instagram · Photo
Shoot: Your treatment room, tidy and bright, with the couch and a few bits of kit.
This is where your first appointment happens. We'll talk first, then look at how you move. Nothing happens without you understanding why.
Why it works: A first appointment is daunting for many people. Showing the room and explaining what happens takes the fear out.
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Tuesday · TikTok · Video
Shoot: Thirty seconds of you demonstrating a simple desk stretch, yourself, in clinic.
A stretch I show a lot of desk workers. It's general advice, not a treatment plan: if something hurts, get it looked at.
Why it works: Useful general movement tips reach new people, and the honest line keeps you on the right side of giving advice online.
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Wednesday · Instagram · Carousel
Shoot: Three slides with plain text: what to wear, what to bring, how long it takes.
First appointment? Wear something you can move in, bring any scans or letters, and allow 45 minutes. That's it.
Why it works: Practical information answers the questions people are too shy to ring and ask.
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Thursday · Instagram · Photo
Shoot: You or a colleague at the desk, a normal working photo, introducing yourselves.
This is Sam, our newest physio. HCPC registered, loves working with runners, and makes a terrible cup of tea.
Why it works: People book with a person. Mentioning registration reassures, and a small human detail makes you approachable.
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Friday · YouTube Shorts · Short
Shoot: A short clip of a rehab exercise set up in the gym area, filmed on yourself.
What a rehab session can look like. Every plan is different and built around you.
Why it works: Showing real sessions, without claims about results, helps people picture coming in.
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Saturday · Instagram · Photo
Shoot: A thank-you card or note from a patient, with their name covered (ask first).
A lovely card from a patient this week. We've covered the name. Thank you, it made our Friday.
Why it works: Gratitude feels genuine and avoids making medical claims. Always ask before sharing anything a patient gave you.
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Sunday · Instagram · Photo
Shoot: The clinic door or the street outside, in daylight.
Find us on the high street, next to the post office. Parking at the back, step-free entrance.
Why it works: Access details matter to people in pain. Making it easy to arrive is part of good care.
What to shoot this week
- Your room, your team and your entrance: what people see when they arrive.
- General movement tips you can demonstrate yourself.
- Plain, helpful text slides: what to expect, what to bring.
- Never a patient without written permission, and never a claim about results.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
What can a physiotherapist post on social media?
Who you are, how sessions work, and general movement tips. Avoid promising results or diagnosing from a comment, and follow your professional body's guidance on advertising.
Can I post patients?
Only with their clear, written permission, and only what they've agreed to. Many clinics stick to staff, the room and general advice, which works well.
Should I answer health questions in the comments?
Keep it general and invite them to book or speak to their GP. You can't assess someone from a comment, so don't try.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.