Posts by business · Beauty and wellbeing
A week of posts for a massage therapist
Seven posts for a massage therapist, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
You work in a quiet room for an hour at a time, so there's not much to film and not much time to film it. People book a therapist they feel they can trust before they've met. A week like this shows them the room, the care and the person.
The week
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Monday · Instagram · Photo
Shoot: The treatment room ready for the first client: towels folded, lamp on, oils on the side.
Monday's first appointment is at 9. Room's warm, kettle's on.
Why it works: Seeing the room helps nervous first-timers picture themselves there.
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Tuesday · TikTok · Video
Shoot: Fifteen seconds of you warming oil in your hands and the lamp being dimmed.
Every session starts the same way: two minutes of quiet before we begin.
Why it works: A calm, slow clip stands out in a fast feed, and it shows what the hour feels like.
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Wednesday · Instagram · Carousel
Shoot: Four slides: the room, the oils, your certificates on the wall, you at the desk.
First time booking a massage? Here's what happens. We chat for five minutes, you tell me what's sore and what's off limits, and you're covered the whole time.
Why it works: Answering beginners' questions in pictures removes the main reasons people don't book.
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Thursday · Instagram · Photo
Shoot: A handwritten thank-you card from a client on the windowsill (ask first).
Anna's been coming once a month since spring. She says it's the only hour her phone's off.
Why it works: A client's own words are more believable than anything you write about yourself.
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Friday · TikTok · Video
Shoot: A simple shoulder stretch you'd give clients to do at their desk, filmed side on.
One for desk days: shoulders up to your ears, hold three seconds, drop. Do it five times before lunch.
Why it works: A useful tip gets saved, and people who save your tips book you.
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Saturday · Instagram · Reel
Shoot: Changing the linen and resetting the room between appointments, ten seconds.
Fresh linen for every client, every time. Saturday has two spaces left at 2 and 4.
Why it works: Showing care between sessions builds trust, and the open times make it easy to act.
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Sunday · Instagram · Photo
Shoot: The lamp switched off and towels stacked at the end of the week.
That's the week. Gift vouchers for December are in, from £45.
Why it works: A quiet sign-off suits the work, and one seasonal detail gives people a reason to message.
What to shoot this week
- The room, set and ready, in soft light. It's what clients want to see before booking.
- Slow clips of preparation: oils, towels, lamps. Hands are easier to film than faces.
- Simple stretches people can do at home or at a desk.
- Client notes and messages, with their permission.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
How often should a massage therapist post?
Two to four posts a week is plenty. Calm, steady posting suits the work better than posting every day.
Which platform is best for a massage therapist?
Instagram for local people choosing a therapist, and TikTok for short stretch tips that bring new followers. LinkedIn can help if you offer sessions in offices.
What can a massage therapist say about benefits?
Describe what a session involves and how clients say it feels, in their own words. Avoid promising to treat or cure conditions, which is restricted in the UK and makes careful clients trust you less.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.