Loudwell vs Metricool
Metricool is strongest on analytics: it tracks your numbers and your competitors, schedules posts and connects to your ad accounts. Loudwell plans your week and turns your own photos and videos into posts in your voice, and you approve each one. It also does sales and press. If numbers and reports are what you need, pick Metricool.
Side by side
| Feature | Metricool | Loudwell |
|---|---|---|
| Best for | People who want analytics, reports and scheduling for several brands | Solo founders with no time for marketing |
| Runs on | Web and mobile | Mac, with a free iPhone app |
| Price | Free for 1 brand and 20 posts a month. Paid from $20 a month for up to 5 brands, billed yearly, or $25 monthly, before VAT | £4.99 a month for up to 2 brands, or £9.99 for up to 10 |
| AI costs | AI assistant with 5 credits per brand a month on Free, 20 on Starter | Your own AI key, usually £2 to £4 a month |
| Networks | 12 listed, including Facebook, Threads, Bluesky, Pinterest and Google Business Profile. LinkedIn is paid plans only. X is a $10 a month add-on per account | TikTok, YouTube Shorts, Instagram, LinkedIn and X |
| Analytics | Deep: competitors, reports and ad accounts | Basic. Not the reason to buy Loudwell |
| Posting | Schedules and publishes for you | YouTube Shorts automatically if you switch it on. The rest in one tap from your iPhone |
| Planning and writing | You plan it, with an AI assistant | Plans your week and writes in your voice from your strategy |
| Sales and press | Not included | Sales and Comms tabs on every plan |
| Teams | Team and client access on Advanced, from $53 a month billed yearly | One owner, no team seats |
What the same five networks cost
To post to TikTok, YouTube, Instagram, LinkedIn and X on Metricool, you need a paid plan for LinkedIn and the add-on for X: $20 a month billed yearly, plus $10 a month, before VAT. On Loudwell the five come with every plan, from £4.99 a month, plus what your AI provider charges you, usually £2 to £4.
Choose Metricool if
- You want analytics, competitor tracking and reports.
- You run ads on Facebook, Google or TikTok and want those numbers too.
- You need a free plan, and post less than once a day.
- You use Windows, or manage brands for clients.
Choose Loudwell if
- You don't know what to post this week, and want a plan.
- You want your own footage turned into posts that sound like you.
- You want customers and press looked after too, in one app.
- You'd rather keep your work on your own Mac.
Questions
Is Loudwell a free alternative to Metricool?
No. Loudwell has 7 days free with no card, then costs £4.99 a month. Metricool has a free plan for 1 brand and 20 scheduled posts a month, without LinkedIn or X.
Does Loudwell have analytics like Metricool?
Not to that depth. If tracking competitors and building reports matters most, Metricool is the better tool.
Can I use Loudwell and Metricool together?
Yes. Loudwell can plan and write the posts, and Metricool can track the numbers afterwards. Its free plan doesn't cover LinkedIn or X.
Does Loudwell work on Windows or in a browser?
Not yet. Loudwell runs on Macs with Apple silicon, with a free iPhone app that pairs with the Mac.
Try it on your own brand
7 days free, no card. The first 50 people get a month free with the code FIRST50.