Loudwell vs Later
Later is a visual scheduler with a calendar, link in bio and analytics. You plan the posts and it publishes them. Loudwell plans your week and turns your own photos and videos into posts in your voice, and you approve each one. It also does sales and press. If you already have a content plan, Later may suit you better.
Side by side
| Feature | Later | Loudwell |
|---|---|---|
| Best for | Brands and creators who plan visually | Solo founders with no time for marketing |
| Runs on | Web and mobile | Mac, with a free iPhone app |
| Price | From $18.75 a month, billed yearly. 14-day trial | £4.99 a month for up to 2 brands, or £9.99 for up to 10. 7 days free |
| Post limit | 30 posts per profile a month on Starter, 180 on Growth, unlimited on Scale | Plans limit brands, not posts |
| AI costs | 5 AI credits a month on Starter, 50 on Growth | Your own AI key, usually £2 to £4 a month |
| Networks | 8: Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat. No X | TikTok, YouTube Shorts, Instagram, LinkedIn and X |
| Posting | Publishes automatically | YouTube Shorts automatically if you switch it on. The rest in one tap from your iPhone |
| Planning and writing | You plan it, with AI content tools | Plans your week and writes in your voice from your strategy |
| Sales and press | Not on the Later Social plans | Sales and Comms tabs on every plan |
| Teams | 1 user on Starter, 2 on Growth, 4 on Scale | One owner, no team seats |
What one brand costs
Later Starter is $18.75 a month, billed yearly, for one social set of up to 8 profiles and 30 posts per profile a month. Loudwell Solo is £4.99 a month, or £49.99 a year, for up to 2 brands, plus what your AI provider charges you, usually £2 to £4. Later's plan includes its AI credits and needs no key. Loudwell doesn't sell AI, so you pay your provider directly.
Choose Later if
- You want posts to go out with nobody touching them.
- You post to Facebook, Threads, Pinterest or Snapchat.
- You want a link in bio page and analytics in one place.
- You use Windows, or work with a small team.
Choose Loudwell if
- You don't know what to post this week, and want a plan.
- You post to X.
- You want your own footage turned into posts that sound like you.
- You want customers and press looked after too, in one app.
Questions
Is there a free plan on either?
Later's pricing page shows a 14-day free trial and no free plan. Loudwell has 7 days free with no card, then costs £4.99 a month.
Does Later post to X?
X isn't in the list of networks on Later's pricing page. Loudwell covers X, and you post there in one tap from your iPhone.
Does Loudwell post automatically like Later?
Only YouTube Shorts, if you switch it on. For TikTok, Instagram, LinkedIn and X, your iPhone reminds you, copies the caption, saves the media and opens the app, so you post in one tap. Loudwell never asks for your social logins.
Does Loudwell work on Windows or in a browser?
Not yet. Loudwell runs on Macs with Apple silicon, with a free iPhone app that pairs with the Mac.
Try it on your own brand
7 days free, no card. The first 50 people get a month free with the code FIRST50.