Loudwell vs Hootsuite

Hootsuite is a suite for social media teams, with an inbox, listening and reporting. Loudwell is for one founder: it plans your week, turns your own photos and videos into posts in your voice, and also does sales and press. If you run a team or manage customer conversations at scale, Hootsuite does far more of that.

Side by side

FeatureHootsuiteLoudwell
Best forSocial media teams and larger companiesSolo founders with no time for marketing
Runs onWeb and mobileMac, with a free iPhone app
PriceFrom $99 per user a month, billed yearly£4.99 a month for up to 2 brands, or £9.99 for up to 10
AI costsAI includedYour own AI key, usually £2 to £4 a month
Free trial14 days7 days, no card
Accounts10 on Standard, unlimited above itUp to 2 or 10 brands
PostingPublishes automaticallyYouTube Shorts automatically if you switch it on. The rest in one tap from your iPhone
Inbox and listeningIncludedNot included
Sales and pressNot includedSales and Comms tabs on every plan
Your workStored in Hootsuite's cloudStays on your Mac

Hootsuite's details checked on 2 November 2026 from hootsuite.com/plans. Check there before you decide, as prices change.

What one person pays

Hootsuite Standard starts at $99 a month for one user, billed yearly. Loudwell Solo is £4.99 a month, plus what your AI provider charges you, usually £2 to £4. Loudwell does far less for a team, and it's built for someone who doesn't have one.

Choose Hootsuite if

  • You have a team, with roles and approvals.
  • You answer lots of comments and messages in one inbox.
  • You need social listening and competitor monitoring.
  • You need your reports to go to clients or managers.

Choose Loudwell if

  • It's just you, and $99 a month is too much.
  • You want your own footage turned into posts that sound like you.
  • You want customers and press looked after too, in one app.
  • You'd rather keep your work on your own Mac.

Questions

Is there a cheaper alternative to Hootsuite for one person?

Yes. Loudwell is £4.99 a month for up to 2 brands, plus your own AI key. It's for one founder, so it has no team seats, shared inbox or social listening.

Does Loudwell have a social inbox like Hootsuite?

No. Loudwell doesn't read your comments or messages, and it never asks for your social logins. Its Sales tab looks after people who show interest.

Does Loudwell post automatically like Hootsuite?

Only YouTube Shorts, if you switch it on. For TikTok, Instagram, LinkedIn and X, your iPhone reminds you, copies the caption, saves the media and opens the app, so you post in one tap.

Does Loudwell work on Windows or in a browser?

Not yet. Loudwell runs on Macs with Apple silicon, with a free iPhone app that pairs with the Mac.

Try it on your own brand

7 days free, no card. The first 50 people get a month free with the code FIRST50.

Hootsuite is a trademark of its owner. Loudwell isn't connected to it or endorsed by it.