Posts by business · Shops and makers
A week of posts for a bike shop
Seven posts for a bike shop, one a day, with the photo to take, the caption and why it works. Copy them as they are, or let Loudwell write a week like this from your own photos, in your voice.
Half your money comes from the workshop, but most people only think of you when something goes wrong. A week like this keeps you in mind: what's on the stand, what you're riding, and that you can fix it by Friday.
The week
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Monday · Instagram · Photo
Shoot: The workshop stand first thing with this week's first repair on it.
First one on the stand this morning. Services booked this week will be ready in two days.
Why it works: A clear turnaround time is what people need to know when their bike is how they get to work.
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Tuesday · TikTok · Video
Shoot: Twenty seconds of a mechanic truing a wheel or adjusting gears, close up.
Truing a wheel. A bit of patience saves you buying a new one.
Why it works: Workshop skill is satisfying to watch and reminds people that repair is often cheaper than replacing.
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Wednesday · Instagram · Carousel
Shoot: Three photos: a worn chain, the chain checker tool, a new chain fitted.
If your gears jump, it might just be a worn chain. A new one fitted is usually around £30. Pop in and we'll check it for free.
Why it works: A common problem, a clear price and a free check is useful advice that turns into workshop bookings.
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Thursday · Instagram · Photo
Shoot: A customer collecting their repaired bike (ask first), first name only.
Tom's commuter is back on the road. New brakes, new cables, same old trusty frame.
Why it works: Real repairs show the range of work you do, and happy customers share them.
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Friday · TikTok · Video
Shoot: A short ride from the shop door, filmed by a staff member on a quiet road.
Testing the new e-bike we've got in. Hills sorted.
Why it works: Showing a bike being ridden sells it far better than a static photo.
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Saturday · Instagram · Reel
Shoot: The Saturday group ride leaving from outside the shop (everyone's permission first).
Saturday social ride, 8am from the shop. 20 miles, nobody left behind, coffee at the end.
Why it works: A group ride builds community, and saying 'nobody left behind' welcomes nervous riders.
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Sunday · Instagram · Photo
Shoot: A bike on display in the window with the price tag visible.
Ex-hire hybrid, fully serviced, £295. Good starter bike if you're getting back on.
Why it works: A specific bike with a price gives people a real option, and 'getting back on' speaks to a large group.
What to shoot this week
- The workshop stand: every repair is a story.
- Close-ups of skilled jobs: wheels, brakes, gears.
- Bikes being ridden, not just parked.
- Group rides and customers, with permission.
Want next week written for you?
These are examples. Loudwell writes a week like this from your photos and clips, in your voice, and learns from every edit. Your phone reminds you when each post is due, and nothing goes out without your yes.
7 days free, no card. The first 50 people get a month free with the code FIRST50.
Questions
What should a bike shop post?
Workshop jobs, simple maintenance tips and bikes being ridden. The workshop is often where your regular income comes from, so keep it in view.
Should I show repair prices online?
Common ones, yes: a puncture, a chain, a basic service. Clear prices bring in people who'd otherwise put off a repair.
Can Loudwell write a week like this for me?
Yes. Loudwell is a Mac app that plans your week from the photos and clips you already have and writes each caption in your voice. Nothing goes out without your yes on your phone. Solo is £4.99 a month, with 7 days free and no card; your AI provider bills you separately, usually £2 to £4 a month.