/* loudwell.app: Poster brand (brand/BRAND.md). Blue and Pink inks on Paper, Archivo Black and Archivo. */
@font-face { font-family: "Archivo Black"; src: url("/fonts/archivo-black.woff2") format("woff2"); font-display: swap; }
@font-face { font-family: "Archivo"; src: url("/fonts/archivo-400.woff2") format("woff2"); font-weight: 400; font-display: swap; }
@font-face { font-family: "Archivo"; src: url("/fonts/archivo-500.woff2") format("woff2"); font-weight: 500; font-display: swap; }
@font-face { font-family: "Archivo"; src: url("/fonts/archivo-700.woff2") format("woff2"); font-weight: 700; font-display: swap; }
:root { --blue: #2340ff; --pink: #ff4fa0; --paper: #f7f4ee; --ink: #1a1a22; --muted: #4b4a55; --line: #e2ddd3; --white: #fff;
  --display: "Archivo Black", "Arial Black", sans-serif; --body: "Archivo", "Helvetica Neue", Arial, sans-serif; }
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; background: var(--paper); color: var(--ink); font: 18px/1.6 var(--body); -webkit-font-smoothing: antialiased; }
a { color: var(--blue); }
img, video { max-width: 100%; display: block; }
.wrap { max-width: 1120px; margin: 0 auto; padding: 0 24px; }
.skip { position: absolute; left: -9999px; } .skip:focus { left: 16px; top: 16px; background: var(--white); padding: 8px 12px; z-index: 10; }
:focus-visible { outline: 3px solid var(--pink); outline-offset: 3px; }

/* overprint: pink layer behind, blue on top */
.op { position: relative; display: inline-block; white-space: nowrap; color: var(--blue); isolation: isolate; }
.op::before { content: attr(data-t); position: absolute; left: .06em; top: .06em; color: var(--pink); z-index: -1; mix-blend-mode: multiply; white-space: pre; }

header.top { display: flex; align-items: center; justify-content: space-between; padding: 22px 0; }
.logo { font-family: var(--display); font-size: 26px; line-height: .86; text-decoration: none; }
.logo span { display: block; width: max-content; } .logo span + span { margin-left: .45em; }
nav.top-nav { display: flex; gap: 22px; align-items: center; font-weight: 500; }
nav.top-nav a { color: var(--ink); text-decoration: none; }
nav.top-nav a:hover { text-decoration: underline; }

.btn { display: inline-flex; align-items: center; justify-content: center; gap: 10px; font: 700 17px var(--body); padding: 14px 22px; border-radius: 14px;
  border: 3px solid var(--ink); background: var(--blue); color: #fff; text-decoration: none; box-shadow: 4px 4px 0 var(--ink); cursor: pointer; transition: transform .08s, box-shadow .08s; }
.btn:active { transform: translate(3px, 3px); box-shadow: 1px 1px 0 var(--ink); }
.btn.ghost { background: var(--white); color: var(--ink); }

/* hero */
.hero { display: grid; grid-template-columns: 1.15fr .85fr; gap: 48px; align-items: center; padding: 40px 0 72px; }
.hero h1 { font: 400 clamp(46px, 7vw, 92px)/.95 var(--display); margin: 0 0 24px; letter-spacing: -.01em; }
.hero p.lede { font-size: 22px; color: var(--muted); max-width: 32ch; margin: 0 0 28px; }
.badge { display: inline-block; font: 700 13px var(--body); letter-spacing: .06em; text-transform: uppercase; background: var(--pink); color: var(--ink); padding: 6px 12px; border-radius: 8px; margin-bottom: 18px; }
.phone { aspect-ratio: 9/19; max-width: 340px; margin-left: auto; border: 3px solid var(--ink); border-radius: 44px; background: var(--white); box-shadow: 10px 10px 0 var(--ink); padding: 18px; display: flex; flex-direction: column; gap: 12px; }
.phone .bar { height: 10px; border-radius: 99px; border: 2px solid var(--ink); background: var(--paper); overflow: hidden; } .phone .bar i { display: block; width: 40%; height: 100%; background: var(--blue); }
.phone .card { flex: 1; border: 3px solid var(--ink); border-radius: 20px; padding: 14px; display: flex; flex-direction: column; gap: 10px; background: var(--white); box-shadow: 5px 5px 0 var(--ink); }
.phone .shot { flex: 1; border-radius: 12px; background: linear-gradient(160deg, #241b2c, #140f19); display: flex; align-items: flex-end; padding: 14px; color: #efe6de; font-weight: 700; font-size: 15px; }
.phone .eyebrow { font: 700 11px var(--body); letter-spacing: .08em; text-transform: uppercase; color: var(--muted); }
.phone h3 { margin: 0; font: 400 24px/1 var(--display); }
.phone .acts { display: grid; grid-template-columns: 1fr 1fr; gap: 8px; }
.phone .acts span { text-align: center; font: 700 14px var(--body); padding: 10px 0; border: 3px solid var(--ink); border-radius: 12px; }
.phone .acts span + span { background: var(--blue); color: #fff; }

/* sections */
section { padding: 72px 0; }
section.alt { background: var(--white); border-top: 3px solid var(--ink); border-bottom: 3px solid var(--ink); }
h2 { font: 400 clamp(32px, 4.5vw, 52px)/1 var(--display); margin: 0 0 18px; }
.sub { color: var(--muted); font-size: 20px; max-width: 46ch; margin: 0 0 40px; }
.steps { display: grid; grid-template-columns: repeat(auto-fit, minmax(190px, 1fr)); gap: 16px; counter-reset: s; padding: 0; margin: 0; list-style: none; }
.steps li { border: 3px solid var(--ink); border-radius: 18px; padding: 20px; background: var(--paper); box-shadow: 6px 6px 0 var(--ink); }
.steps li::before { counter-increment: s; content: counter(s); font: 400 34px var(--display); color: var(--blue); display: block; margin-bottom: 8px; }
.steps h3 { margin: 0 0 6px; font-size: 19px; }
.steps p { margin: 0; color: var(--muted); font-size: 16px; }
.feats { display: grid; grid-template-columns: repeat(auto-fit, minmax(300px, 1fr)); gap: 28px 40px; }
.feats h3 { font: 400 22px var(--display); margin: 0 0 6px; }
.feats p { margin: 0; color: var(--muted); }
.price { display: grid; grid-template-columns: auto 1fr; gap: 32px; align-items: center; border: 3px solid var(--ink); border-radius: 26px; padding: 32px; background: var(--white); box-shadow: 10px 10px 0 var(--ink); }
.price .amount { font: 400 72px/1 var(--display); color: var(--blue); }
.price .amount small { font: 700 18px var(--body); color: var(--muted); }
.price ul { margin: 0; padding-left: 20px; } .price li { margin: 4px 0; }
.faq details { border-bottom: 2px solid var(--line); padding: 16px 0; }
.faq summary { font-weight: 700; font-size: 19px; cursor: pointer; }
.faq p { color: var(--muted); margin: 10px 0 0; }
.guides { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 16px; }
.guides a { display: block; border: 3px solid var(--ink); border-radius: 18px; padding: 20px; background: var(--white); color: var(--ink); text-decoration: none; box-shadow: 6px 6px 0 var(--ink); }
.guides a:hover { transform: translate(-2px, -2px); box-shadow: 8px 8px 0 var(--ink); }
.guides b { display: block; font: 400 20px/1.15 var(--display); margin-bottom: 6px; }
.guides span { color: var(--muted); font-size: 15px; }

/* waitlist */
.join { border: 3px solid var(--ink); border-radius: 26px; background: var(--blue); color: #fff; padding: 40px; box-shadow: 10px 10px 0 var(--ink); }
.join h2 { color: #fff; }
.join .sub { color: #dfe4ff; }
form.waitlist { display: grid; gap: 16px; max-width: 620px; }
.row { display: flex; gap: 10px; flex-wrap: wrap; }
.waitlist input[type=email] { flex: 1 1 260px; font: 500 18px var(--body); padding: 14px 16px; border-radius: 14px; border: 3px solid var(--ink); background: var(--white); color: var(--ink); }
.waitlist fieldset { border: 0; padding: 0; margin: 0; }
.waitlist legend { font-weight: 700; margin-bottom: 8px; }
.chip { display: inline-flex; align-items: center; gap: 8px; margin: 0 8px 8px 0; padding: 8px 14px; border-radius: 99px; border: 2px solid #fff; cursor: pointer; font-weight: 500; }
.chip input { accent-color: var(--pink); }
.consent { display: flex; gap: 10px; align-items: flex-start; font-size: 15px; color: #dfe4ff; }
.consent input { margin-top: 5px; accent-color: var(--pink); }
.consent a { color: #fff; }
.join .btn { background: var(--pink); color: var(--ink); }
.status { min-height: 1.4em; font-weight: 700; }
.status.error { color: #ffd9ea; }
.trap { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.downloads { display: none; gap: 14px; flex-wrap: wrap; }
body[data-mode=launch] .downloads { display: flex; }
body[data-mode=launch] .waitlist-only { display: none; }

/* articles */
article.guide { max-width: 720px; margin: 0 auto; padding: 24px 0 72px; }
article.guide h1 { font: 400 clamp(36px, 5.5vw, 60px)/1 var(--display); margin: 10px 0 18px; }
article.guide h2 { font-size: 30px; margin: 40px 0 12px; }
article.guide .meta { color: var(--muted); font-size: 15px; }
article.guide li { margin: 6px 0; }
article.guide blockquote { margin: 18px 0; padding: 14px 18px; border-left: 5px solid var(--pink); background: var(--white); border-radius: 0 12px 12px 0; }
.crumbs { font-size: 15px; color: var(--muted); } .crumbs a { color: var(--muted); }

footer { border-top: 3px solid var(--ink); padding: 32px 0 48px; color: var(--muted); font-size: 15px; }
footer .wrap { display: flex; justify-content: space-between; gap: 20px; flex-wrap: wrap; }
footer a { color: var(--muted); }

@media (max-width: 820px) {
  .hero { grid-template-columns: 1fr; padding-top: 16px; }
  .phone { margin: 0 auto; max-width: 300px; }
  .price { grid-template-columns: 1fr; }
  nav.top-nav a:not(.btn) { display: none; }
  .join { padding: 26px; }
}
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } .btn, .guides a { transition: none; } }